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李宁第三季度电子商务虚拟店铺业务录得高单位数增长
Core Insights - Li Ning reported a mid-single-digit decline in overall retail sales across its platform for the third quarter ending September 30, 2025 [1] - Offline channels, including retail and wholesale, experienced a high-single-digit decline, while e-commerce virtual store sales recorded a high-single-digit growth [1] Retail Performance - As of September 30, 2025, the total number of Li Ning sales points in China reached 6,132, with a net increase of 33 points compared to the previous quarter [1] - The retail business saw a net decrease of 46 points, while the wholesale business experienced a net increase of 61 points [1] YOUNG Brand Performance - As of September 30, 2025, the total number of Li Ning YOUNG sales points in China was 1,480, reflecting a net increase of 45 points from the previous quarter [1]
李宁(02331.HK)第三季度电子商务虚拟店铺业务录得高单位数增长
Ge Long Hui· 2025-10-24 04:16
Core Viewpoint - Li Ning (02331.HK) reported a year-on-year decline in retail sales for the third quarter ending September 30, 2025, with offline channels experiencing a significant drop while e-commerce showed strong growth [1] Group 1: Sales Performance - The overall retail sales (excluding Li Ning YOUNG) recorded a mid-single-digit decline year-on-year [1] - Offline channels, including retail and wholesale, experienced a high-single-digit decline, with direct retail channels seeing a mid-single-digit drop and wholesale channels facing a high-single-digit decline [1] - E-commerce virtual store operations reported a high-single-digit growth [1] Group 2: Store Count - As of September 30, 2025, Li Ning had a total of 6,132 sales points in China (excluding Li Ning YOUNG), representing a net increase of 33 points from the previous quarter and a net increase of 15 points year-to-date [1] - Within the net increase of 15 sales points, retail business saw a net decrease of 46 points, while wholesale business recorded a net increase of 61 points [1] - Li Ning YOUNG had a total of 1,480 sales points in China as of September 30, 2025, with a net increase of 45 points from the previous quarter and a net increase of 12 points year-to-date [1]