Group 1 - The first independent store of Li Ning's outdoor brand COUNTERFLOW has officially opened in Beijing's Chaoyang Joy City, marking a significant step in the brand's strategy to tap into the mass outdoor lifestyle market [2][3] - The store features a minimalist and transparent design, utilizing materials like gravel, cement, and metal to enhance the outdoor aesthetic, and showcases a full range of Li Ning outdoor products for various scenarios including light outdoor travel, suburban camping, and urban commuting [2] - Li Ning aims to establish a long-term and deep connection with a broader urban customer base through this store, which serves as a core model for expanding its presence in the mass outdoor market [2][3] Group 2 - The store's design is inspired by Eastern landscape aesthetics combined with urban fashion, aligning well with the young, active, and quality-conscious demographic that frequents Chaoyang Joy City [3] - Li Ning's outdoor brand focuses on four key styles: functional outdoor, relaxed leisure, trendy fashion, and minimalist business, allowing for versatile outfit combinations across different settings [2]