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江苏千万奖补“撬动”文体旅消费
Xin Hua Ri Bao· 2025-07-17 20:44
Core Insights - Jiangsu Province has launched its first batch of cultural, sports, and tourism consumption incentive projects for 2025, with a total funding of 11.76 million yuan allocated to 25 projects, covering various sectors such as concerts, cultural performances, and new tourism formats [1] - The initiative aims to enhance the integration of cultural and tourism sectors, fostering growth in consumer demand and expanding the local economy [1][8] - The funding is designed to be easily accessible, encouraging market confidence and promoting innovative cross-sector collaborations [1][8] Group 1: Project Highlights - The Global Dinosaur City Lantern Festival at the Dino Water Town attracted 1.413 million visitors and generated over 30 million yuan in sales, earning a financial reward of 500,000 yuan due to exceeding 10 million yuan in sales [2] - The "Dance in Jiang Hai" event in Nantong attracted 60,000 visitors and generated nearly 4 million yuan in sales, resulting in a 200,000 yuan financial reward for the Nantong Square Dance Association [2] - The 2025 Wuxi Marathon set a record with 429,000 registrations and generated over 500 million yuan in economic benefits, receiving a financial reward of 960,000 yuan [4] Group 2: Policy Impact - The financial rewards are aimed at enhancing the quality and scale of events, creating unique city-specific IPs, and stimulating regional consumption [3] - The policy encourages collaboration between government and enterprises, optimizing service delivery and maximizing the effectiveness of public resources [4][8] - The initiative includes performance indicators such as the proportion of out-of-province visitors and consumption effects, promoting deeper integration of culture, sports, tourism, and commerce [8] Group 3: Future Directions - The Jiangsu government plans to continue implementing proactive fiscal policies to enhance consumer project development and improve the consumption environment [8] - Ongoing tracking of policy effectiveness will focus on consumption data, visitor flow, and industry impact rates to refine funding allocation [8] - Collaboration among various departments will be essential to create a favorable consumption and business environment, driving quality improvements in the cultural and tourism sectors [8]