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今年海南计划引进举办77场重点赛事演出活动
Hai Nan Ri Bao· 2026-01-01 00:13
十一大赛事将集结国内外高水平竞技项目,举办环海南岛国际公路自行车赛、环海南岛国际大帆船 赛、海南自贸港世界冲浪积分赛、海南自贸港世界动力艇大赛、2026年第四届武术套路世界杯、海南自 贸港国际铁人三项赛、2026年国际匹克球(海南)邀请赛、第六届亚洲沙滩运动会、ATT乒乓球亚洲杯 赛、第十二赛季FE电动方程式赛车、海南国际武术大赛等赛事活动,全面提升体育消费吸引力。 据介绍,截至目前,2026年海南已计划引进举办重点赛事演出活动共计77场,其中国际性37场,全 国性21场,全省性19场,形成贯穿全年的文旅体盛事矩阵。其中,根据活动规模及影响力、文旅融合程 度、社会效益与经济效益等维度,将推出十大演艺品牌和十一大赛事品牌。 海南省旅游和文化广电体育厅党组成员、副厅长李海钢表示,省旅文厅将持续释放自贸港政策优 势,引进大型赛事演出落地海南,以"政策+活动"双轮驱动,进一步做大体育经济与演艺经济规模,全 面激发海南旅游消费潜力。 海南日报海口2025年12月31日讯(海南日报全媒体记者 刘晓惠)2025年12月31日,海南日报全媒体 记者从《海南省进一步促进旅游消费若干财政措施》政策解读暨2026年海南省招会招展招 ...
文商旅体“融”出圈 激活经济新引擎
Core Insights - Beijing is experiencing a surge in the integration of culture, commerce, tourism, and sports, creating a vibrant landscape for high-quality development [2][4][9] - The "See the Yin Shang" exhibition has attracted nearly 200,000 visitors and generated over 20 million yuan in revenue, with cultural product sales accounting for 41% of that total [3][4] - Major events and exhibitions are transforming into comprehensive cultural experiences, enhancing consumer engagement and driving economic growth [5][6][9] Group 1: Cultural and Economic Impact - The "See the Yin Shang" exhibition has become a cultural phenomenon, showcasing ancient artifacts and generating significant visitor interest [3][4] - The exhibition's success has led to a notable increase in consumer spending in key commercial areas, with a total consumption scale of 8.375 billion yuan during the event [4] - The integration of cultural exhibitions with local commerce has created a new model for urban consumption, enhancing the overall visitor experience [4][9] Group 2: Event-Driven Tourism - Major sporting events, such as the WTT Beijing Grand Slam, have transformed into city-wide celebrations, attracting fans and boosting local businesses [5][6] - The introduction of the "China Open Carnival" has created multiple viewing points and events, fostering a sense of community among sports fans [6] - The economic impact of these events is significant, with the Asia-Olympic commercial area seeing 6.2226 million visitors and generating 977 million yuan in consumption during the China Open [6] Group 3: Performance of Entertainment Venues - Beijing's Olympic venues are hosting a record number of performances, with the Bird's Nest alone expected to host over 56 large-scale events, attracting more than 3 million attendees [7][8] - The surrounding commercial areas have seen a 30% increase in revenue during concert events, indicating a strong correlation between entertainment and local economic activity [8] - Hotels in the vicinity have reported high occupancy rates and increased average room prices, further demonstrating the economic benefits of large-scale events [8] Group 4: Future Opportunities - The integration of cultural resources and innovative mechanisms is creating unprecedented opportunities for the development of Beijing's cultural and tourism sectors [9] - The Beijing International Film Festival has attracted over 76.66 million visitors and generated 25.17 billion yuan in consumption, showcasing the potential for large-scale cultural events [9] - Experts suggest that leveraging Beijing's unique cultural assets and international events can drive sustainable economic growth and enhance the city's global appeal [9]
江苏千万奖补“撬动”文体旅消费
Xin Hua Ri Bao· 2025-07-17 20:44
Core Insights - Jiangsu Province has launched its first batch of cultural, sports, and tourism consumption incentive projects for 2025, with a total funding of 11.76 million yuan allocated to 25 projects, covering various sectors such as concerts, cultural performances, and new tourism formats [1] - The initiative aims to enhance the integration of cultural and tourism sectors, fostering growth in consumer demand and expanding the local economy [1][8] - The funding is designed to be easily accessible, encouraging market confidence and promoting innovative cross-sector collaborations [1][8] Group 1: Project Highlights - The Global Dinosaur City Lantern Festival at the Dino Water Town attracted 1.413 million visitors and generated over 30 million yuan in sales, earning a financial reward of 500,000 yuan due to exceeding 10 million yuan in sales [2] - The "Dance in Jiang Hai" event in Nantong attracted 60,000 visitors and generated nearly 4 million yuan in sales, resulting in a 200,000 yuan financial reward for the Nantong Square Dance Association [2] - The 2025 Wuxi Marathon set a record with 429,000 registrations and generated over 500 million yuan in economic benefits, receiving a financial reward of 960,000 yuan [4] Group 2: Policy Impact - The financial rewards are aimed at enhancing the quality and scale of events, creating unique city-specific IPs, and stimulating regional consumption [3] - The policy encourages collaboration between government and enterprises, optimizing service delivery and maximizing the effectiveness of public resources [4][8] - The initiative includes performance indicators such as the proportion of out-of-province visitors and consumption effects, promoting deeper integration of culture, sports, tourism, and commerce [8] Group 3: Future Directions - The Jiangsu government plans to continue implementing proactive fiscal policies to enhance consumer project development and improve the consumption environment [8] - Ongoing tracking of policy effectiveness will focus on consumption data, visitor flow, and industry impact rates to refine funding allocation [8] - Collaboration among various departments will be essential to create a favorable consumption and business environment, driving quality improvements in the cultural and tourism sectors [8]