大满贯公园内，球迷在首钢滑雪大跳台下交流球技。 本报记者 邓伟摄（资料片） 从大运河畔的热闹展览到首钢园里的赛事狂欢，从大型场馆内的密集演出到商场里的演艺新空间，当下的北京，文商旅体融合发展热浪汹涌。 作为全国首批国际消费中心城市、"双奥之城"、历史文化名城，北京正以"融合"为笔，绘就一幅文商旅体高质量发展的生动图景。 当小小票根串联起多元消费空间，当赛场热血蔓延至城市的街头巷尾，当"为一个人奔赴一座城"成为文旅新潮流，不同产业之间的界限被悄然 打破，"1+1+1+1>4"的协同效应重塑着人们的消费体验。这种创新探索，为超大城市转型升级提供了富有首都特色的实践方案，为中国特色城 市现代化写下了鲜活的北京注脚。 本报记者 马婧 潘福达 杨天悦 以展为媒 小小票根掀起消费热潮 走进北京大运河博物馆的文创空间，妇好鸮尊冰箱贴、亚丑钺斜挎包、双面神人青铜头像书签……一个个殷商文明的符号憨萌可爱，令人爱不 释手。"之前的'看·见殷商'展没赶上，没想到在这里还能买到这些网红文创。"从广东来京出差的谢女士颇为惊喜。"虽然展览上个月就已经结束 了，但还是有不少观众特地来博物馆购买文创产品。"一位工作人员说。 一片甲骨惊天下， ...

Core Insights - Jiangsu Province has launched its first batch of cultural, sports, and tourism consumption incentive projects for 2025, with a total funding of 11.76 million yuan allocated to 25 projects, covering various sectors such as concerts, cultural performances, and new tourism formats [1] - The initiative aims to enhance the integration of cultural and tourism sectors, fostering growth in consumer demand and expanding the local economy [1][8] - The funding is designed to be easily accessible, encouraging market confidence and promoting innovative cross-sector collaborations [1][8] Group 1: Project Highlights - The Global Dinosaur City Lantern Festival at the Dino Water Town attracted 1.413 million visitors and generated over 30 million yuan in sales, earning a financial reward of 500,000 yuan due to exceeding 10 million yuan in sales [2] - The "Dance in Jiang Hai" event in Nantong attracted 60,000 visitors and generated nearly 4 million yuan in sales, resulting in a 200,000 yuan financial reward for the Nantong Square Dance Association [2] - The 2025 Wuxi Marathon set a record with 429,000 registrations and generated over 500 million yuan in economic benefits, receiving a financial reward of 960,000 yuan [4] Group 2: Policy Impact - The financial rewards are aimed at enhancing the quality and scale of events, creating unique city-specific IPs, and stimulating regional consumption [3] - The policy encourages collaboration between government and enterprises, optimizing service delivery and maximizing the effectiveness of public resources [4][8] - The initiative includes performance indicators such as the proportion of out-of-province visitors and consumption effects, promoting deeper integration of culture, sports, tourism, and commerce [8] Group 3: Future Directions - The Jiangsu government plans to continue implementing proactive fiscal policies to enhance consumer project development and improve the consumption environment [8] - Ongoing tracking of policy effectiveness will focus on consumption data, visitor flow, and industry impact rates to refine funding allocation [8] - Collaboration among various departments will be essential to create a favorable consumption and business environment, driving quality improvements in the cultural and tourism sectors [8]