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四川中行为当地文旅发展注入金融动能
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-28 11:53
Group 1 - The core viewpoint of the article highlights the initiatives taken by the Bank of China Sichuan Branch to stimulate cultural and tourism consumption during the National Day holiday, aiming to support the development of the tourism sector in Sichuan [1][2] - The Sichuan Bank showcased its "Travel Benefits" financial services, collaborating with over 40 well-known food streets and tourism platforms to offer discounts to consumers [2] - The bank launched the first domestic cross-border comprehensive service app "Laihua Tong," which includes features for visa processing, entry procedures, payment strategies, transportation, and tax refunds for foreign visitors [2] Group 2 - The Sichuan Bank is enhancing its physical branches with thematic upgrades and modern technology to create immersive financial experiences related to cultural and tourism services [2] - The bank's Chengdu branch serves as a model for the integration of cultural tourism and finance, featuring various themed exhibition areas and showcasing achievements in supporting the tourism industry [2] - Future plans include increasing financial service offerings and credit support for enterprises in the cultural tourism industry, along with innovating financial products and optimizing service models [2]