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服务文旅产业 带动农户增收
Ren Min Ri Bao· 2025-12-08 22:10
浙江绍兴诸暨市岭北镇,冬日的岭北山庄白墙黛瓦、依山而建,厨房里飘出香气,吸引不少游客前来入 住品尝美食。 改建之初,这家农家小院曾面临资金紧张的问题。"最初只是想将自建房改造成农家乐,没想到设计、 装修、人工成本加起来远超预期。"山庄经营者周先生坦言,项目推进到一半,资金链紧张,改建工程 被迫中断。 岭北山庄的升级改造,是邮储银行服务文旅产业发展的缩影。针对农家乐"投入大、周期长、轻资产"的 特点,邮储银行诸暨市支行创新推出专项产品,以"信用+担保"模式降低融资门槛,累计投放贷款610万 元,精准扶持当地40余家农家乐改造。在金融活水浇灌下,这些经营主体逐步串联起"吃住游购"全链 条,有的依托茶园开发研学体验,有的结合非遗资源打造主题民宿,形成"一庄一特色"的差异化竞争格 局。数据显示,该行支持的农家乐集群年接待游客超50万人次,带动周边农户增收超千万元。一个个农 家小院的更好发展为浙江文旅产业带来新活力,2024年浙江省全域旅游快速发展,接待游客超8.9亿人 次,同比增长8.9%;综合收入突破1.2万亿元,同比增长9.9%。这份成绩单离不开文旅金融的助力。 "文旅产业是乡村全面振兴的引擎之一,我们持续做好' ...
锚定文旅新赛道 兴业银行昆明分行助力打造“有一种叫云南的生活”
Xin Hua Wang· 2025-12-04 09:43
Group 1 - The "Caiyunzhinan·Kunming" cross-border tourism train symbolizes the cultural integration mission between China and Laos, serving as a new link for cross-border tourism and a testament to the efforts of Industrial Bank Kunming Branch in promoting regional cultural tourism development [1] - Industrial Bank Kunming Branch focuses on the construction of a green financial ecosystem in Yunnan, integrating financial services into various sectors of the cultural tourism industry, including sightseeing, transportation, accommodation, and intangible cultural heritage [1] Group 2 - The bank aligns with Yunnan's "Strong Transportation Province" strategy, combining support for cultural tourism transportation with green finance, creating a comprehensive travel network that includes rail, road, and urban transport [2] - Financing support is provided for the "Caiyunzhinan·Kunming" train, linking interest rates to the occupancy rate of senior passengers, promoting the integration of cultural tourism finance with elderly finance [2] - The bank has launched innovative financing products to support the electrification of passenger and commercial vehicles, investing over 300 million yuan in loans for the replacement of traditional taxis and ride-hailing vehicles with new energy vehicles [2] Group 3 - Industrial Bank Kunming Branch focuses on revitalizing core scenic areas in Yunnan through a service model that combines asset activation and scene upgrading, transforming dormant resources into sustainable industrial advantages [3] - The bank has implemented a "banking + commercial" collaborative model to facilitate private asset securitization projects, aiding in the upgrade and operational improvement of scenic spots like Tengchong and Shun Ancient Town [3] - Tailored financing solutions have been provided for local cultural tourism projects, supporting infrastructure improvements and the development of cultural facilities, contributing to the transformation of fishing villages into new landmarks [3] Group 4 - The bank has developed a financial service system for accommodation that includes high-end hotels,特色民宿, and travel-related services, addressing the diverse needs of different customer segments [4] - Special financial products have been introduced to assist small and micro enterprises, guesthouses, and inns in overcoming financing challenges related to asset-light operations and lack of collateral [4] - The bank aims to continuously inject financial vitality into the high-quality development of Yunnan's cultural tourism industry through innovative products and efficient services [4]
携手进博八载交通银行赋能再升级
Xin Lang Cai Jing· 2025-11-05 01:35
Core Insights - The eighth China International Import Expo (CIIE) commenced on November 5, showcasing the continuous participation of Bank of Communications (BoCom) as the only state-owned commercial bank headquartered in Shanghai [1] - BoCom's exhibition theme "Smart Travel, Financial Empowerment" highlights its innovative financial technology and immersive interactive experiences [1] - The bank aims to integrate financial services with cultural tourism, launching the "Cultural Tourism Grand Show" brand to stimulate public tourism enthusiasm [1][3] Financial Services and Innovations - BoCom's international and digital service network is showcased through its overseas institutions and cross-border financial support, emphasizing its comprehensive service capabilities [1] - The bank introduced "Jiaoyin Car Loan" and "Auto Installment" services to enhance the car purchasing experience, alongside the launch of a digital RMB service in collaboration with Shanghai Public Transport Card Company [1] - The upgraded versions of BoCom's APP and "Mai Dan Ba" APP were presented, enhancing customer experience and accessibility to financial services [1][4] Support for Trade and Tourism - BoCom is hosting a sub-forum at the Hongqiao International Economic Forum focused on "Maritime Trade Finance Supporting High-Quality Development of Cross-Border Trade" [4] - The bank is actively promoting the "Cultural Tourism Grand Show" brand in collaboration with various tourism units and media, aiming to enhance the entire consumption chain in tourism [4] - A new "Cross-Border QR Code" payment service tailored for Korean tourists will be launched in mid-December, enhancing their spending experience in China [4] Comprehensive Service Strategy - BoCom is implementing a multi-dimensional service strategy to support the CIIE, aiming to maximize the platform's functionality and overall benefits [5] - The bank emphasizes its commitment to providing comprehensive financial services for the CIIE, aligning with national priorities and enhancing its role in the event [5]
建设银行福建省分行当好服务新福建建设金融生力军
Core Insights - The Bank of China Fujian Branch is committed to enhancing financial support for the "New Fujian" initiative, aiming to provide over 40 trillion yuan in comprehensive financing during the 14th Five-Year Plan period, while reducing costs for market entities by over 33 billion yuan [1] Group 1: Financial Support and Innovation - The Fujian Branch has developed a "Five-Dimensional Integrated" technology finance service system to support innovation in enterprises, analyzing over 90% of national high-tech enterprises in the province [2] - The branch has provided over 220 billion yuan in loans to private enterprises, emphasizing the importance of the private economy in Fujian [2] Group 2: International Trade and Cross-Border Financing - The Fujian Branch has facilitated nearly 580 billion yuan in financing for foreign trade and foreign investment enterprises during the 14th Five-Year Plan period, leveraging its global advantages [3] - The branch has introduced specialized financial products for the forestry sector, serving over 1,000 forestry-related entities [3] Group 3: Support for Marine Economy and Agriculture - The Fujian Branch has launched ten initiatives to support the marine economy, providing over 50 billion yuan in loans related to marine economic activities in the past three years [4] - The branch has developed various financial products to support rural revitalization and agricultural sectors, including specialized loans for unique agricultural industries [4] Group 4: Cultural and Tourism Development - The Fujian Branch has deepened cooperation with the provincial cultural and tourism department, implementing comprehensive financial service plans to enhance cultural influence and support tourism projects [5] - The branch has introduced innovative financing products to support historical street operations and promote tourism consumption activities [5]
四川中行为当地文旅发展注入金融动能
Group 1 - The core viewpoint of the article highlights the initiatives taken by the Bank of China Sichuan Branch to stimulate cultural and tourism consumption during the National Day holiday, aiming to support the development of the tourism sector in Sichuan [1][2] - The Sichuan Bank showcased its "Travel Benefits" financial services, collaborating with over 40 well-known food streets and tourism platforms to offer discounts to consumers [2] - The bank launched the first domestic cross-border comprehensive service app "Laihua Tong," which includes features for visa processing, entry procedures, payment strategies, transportation, and tax refunds for foreign visitors [2] Group 2 - The Sichuan Bank is enhancing its physical branches with thematic upgrades and modern technology to create immersive financial experiences related to cultural and tourism services [2] - The bank's Chengdu branch serves as a model for the integration of cultural tourism and finance, featuring various themed exhibition areas and showcasing achievements in supporting the tourism industry [2] - Future plans include increasing financial service offerings and credit support for enterprises in the cultural tourism industry, along with innovating financial products and optimizing service models [2]
文旅金融产品破解民宿业融资痛点(财经故事)
Ren Min Ri Bao· 2025-09-14 22:03
Core Viewpoint - The article highlights the innovative financial product "Jinlv Loan" introduced by Fudian Bank, which addresses the financing challenges faced by the hospitality industry in Dali, Yunnan, enabling local guesthouses to expand without traditional collateral requirements [1][2][3] Group 1: Financial Innovation - Fudian Bank launched the "Jinlv Loan" product, which utilizes credit guarantees to overcome traditional collateral limitations, allowing guesthouses to secure loans without physical assets [1] - The loan product offers up to 2 million yuan without collateral, with a focus on the unique characteristics of the Dali hospitality sector [1][2] - A dedicated team was formed to conduct extensive research on 1,200 guesthouses around Erhai Lake, identifying common financing pain points such as lack of collateral and limited operating history [1] Group 2: Economic Impact - Under the support of "Jinlv Loan," local guesthouse owner Zhao Mang opened a second guesthouse, contributing to local employment by hiring nine villagers, with incomes ranging from 3,000 to 8,000 yuan [2] - The guesthouse model has become a significant source of income for the village, enhancing the collective economy through rental income and management fees [2] - As of June 2025, the "Jinlv Loan" balance reached 247 million yuan, serving over 500 tourism-related entities across 16 cities and states in Yunnan [2] Group 3: Broader Industry Development - The collaboration between government and financial institutions has led to the innovation of financial products, expanding service scenarios and promoting a "one chain, one policy" financial service model [3] - These financial services are positioned as a strong engine for the high-quality development of Yunnan's cultural and tourism industry [3]
江西推动金融支持文旅产业发展
Sou Hu Cai Jing· 2025-09-03 01:24
Core Viewpoint - The event held in Nanchang aimed to inject financial momentum into the cultural and tourism industry in Jiangxi Province through policy promotion and industry-finance connection [1] Financial Support and Agreements - Six banks, including Bank of China Jiangxi Branch, signed agreements with six key cultural and tourism enterprises, with a total credit amount of 8.2 billion yuan [1] - A concentrated industry-finance connection session was organized, where 28 local banks set up consultation booths to provide tailored services to approximately 120 participating cultural and tourism enterprises [1] Market Potential and Financial Innovation - Jiangxi Province boasts rich cultural and tourism resources, a solid industrial foundation, and significant consumer potential, indicating a large market space for cultural and tourism finance [1] - Banks are expected to enhance innovation in financial products and service models within the cultural and tourism sector, aiming to improve the precision and effectiveness of financial services [1]
签约授信总金额82亿元 江西文旅企业与金融机构“双向奔赴”
Zhong Guo Xin Wen Wang· 2025-08-29 19:51
Group 1 - The event held in Nanchang on August 28 focused on financial support for the cultural and tourism industry in Jiangxi Province, resulting in a total signed credit amount of 8.2 billion yuan [1][2] - Jiangxi's cultural and tourism resources are abundant, with a solid industrial foundation and significant consumer potential, indicating a broad market space and development opportunities for cultural tourism finance [2] - The People's Bank of China Jiangxi Branch emphasized the need for banks to innovate financial products and services in the cultural tourism sector, aiming to attract more low-cost funds for the industry [2][3] Group 2 - The event featured a concentrated financing demand with 118 cultural tourism projects seeking credit financing of 18.7 billion yuan and 33 projects seeking equity financing of 2.4 billion yuan [3] - 28 banking institutions set up consultation booths at the event, providing one-on-one services to 120 participating cultural tourism enterprises, addressing financing challenges effectively [3]
最高发放2千万元文旅补贴 广东文旅推介大会将于9月开启
Group 1 - The Guangdong Provincial Department of Culture and Tourism announced the launch of the 2025 Guangdong Cultural and Tourism Promotion Conference series, scheduled for September 12-14 in Guangzhou, aiming to promote high-quality development in the cultural and tourism industry through diversified initiatives [1] - The event will feature the Guangdong International Tourism Industry Expo, which includes four themed exhibition halls and focuses on global tourism destinations, cultural tourism integration, and consumer experiences, showcasing the industry's vitality and potential [1] - The conference aims to stimulate consumption and release the potential of cultural and tourism spending, with a special fund of 20 million yuan allocated for consumer vouchers targeting local residents and tourists [1] Group 2 - Two special sessions will be held during the expo, allowing the public to redeem consumer vouchers through various platforms, with discounts available for specific cultural and tourism products, including up to 200 yuan off for purchases over 999 yuan [2] - The event will also enhance the investment and financing matchmaking conference, focusing on six key areas such as rural revitalization and cultural tourism finance, to improve the professionalism and project matching of the event [2] Group 3 - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand (Cultural) Expo will also take place, featuring over 400 exhibitors and aiming to transform cultural memories into consumable tourism content, thereby expanding tourism consumption scenarios [3]