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一杯“微醺”拓展消费新场景——TripSmith精酿啤酒的崛起与创新酿造
Sou Hu Cai Jing· 2025-07-25 12:45
Core Insights - The rise of Trip Smith Brewery in Baiyun District represents a blend of local culture and innovative brewing practices, emphasizing a unique drinking experience that combines coffee and craft beer [1][10]. Company Overview - Trip Smith Brewery was established in 2016 in the Jinghong Industrial Park of Baiyun District, focusing on fruit-flavored craft beers using local ingredients like Guizhou bayberry and prickly pear [6]. - The brewery has increased its production capacity significantly, planning to raise the output of bayberry craft beer from 10 tons last year to 40 tons this year, with daily production capacity reaching 6 tons and canning capacity of 6,000 cans per day [6]. Industry Trends - The craft beer industry in Baiyun District is characterized by a focus on local flavors and a philosophy of "small but beautiful," aiming for a refined and unique product offering [10]. - The integration of craft beer culture into urban life is reshaping public spaces in the city, attracting both locals and tourists to experience the local flavors [16]. - Trip Smith has expanded its brand presence with eight stores in key urban areas and one in Chongqing, showcasing a successful model of "craft beer + local culture" [12].