新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 转自：北京日报客户端 岁末年初的傍晚，北平机器友谊商店内坐满精酿啤酒爱好者。店内三五成群的消费者，桌上摆着各种尺 寸的啤酒杯，杯口残留白色泡沫。这似乎已经成为北京精酿啤酒消费者的热门选择之一。从2012年精酿 啤酒被正式命名，到大跃、京A、悠航等品牌起步，再到如今朝阳区望京一带几乎随便走几步便能看到 精酿酒吧，北京精酿市场走过了从小众爱好到大众消费的十余年历程。 中金公司研报显示，2024年中国精酿啤酒市场规模约415亿元，预计未来三年内将突破千亿，2025年市 场规模达300亿—400亿元。同时，《2025—2030年中国精酿啤酒行业竞争分析及发展前景预测报告》指 出，2025年中国精酿啤酒渗透率提升至6.3%，消费量从2022年的14.3万千升激增至23万千升，复合增长 率17%。 高速发展的市场背景下，1月8日，北京商报记者走访北京地区部分精酿啤酒吧发现，目前部分精酿啤酒 吧在场景、产品层面出现严重同质化现象。此外，早期精酿啤酒以文化氛围以及专业知识吸引消费 者"入圈"，其中精酿啤酒餐吧则成为精酿啤酒文化传播的重要抓手。但伴随着消费市场扩容，众多 ...

Core Insights - The rise of Trip Smith Brewery in Baiyun District represents a blend of local culture and innovative brewing practices, emphasizing a unique drinking experience that combines coffee and craft beer [1][10]. Company Overview - Trip Smith Brewery was established in 2016 in the Jinghong Industrial Park of Baiyun District, focusing on fruit-flavored craft beers using local ingredients like Guizhou bayberry and prickly pear [6]. - The brewery has increased its production capacity significantly, planning to raise the output of bayberry craft beer from 10 tons last year to 40 tons this year, with daily production capacity reaching 6 tons and canning capacity of 6,000 cans per day [6]. Industry Trends - The craft beer industry in Baiyun District is characterized by a focus on local flavors and a philosophy of "small but beautiful," aiming for a refined and unique product offering [10]. - The integration of craft beer culture into urban life is reshaping public spaces in the city, attracting both locals and tourists to experience the local flavors [16]. - Trip Smith has expanded its brand presence with eight stores in key urban areas and one in Chongqing, showcasing a successful model of "craft beer + local culture" [12].

Core Viewpoint - The "Uncompromising Ski·2025 Jinan Craft Beer Festival" will take place from July 11 to 13 in Jinan, featuring nearly 50 domestic and international craft beer brands and over 400 craft beer varieties, aiming to enhance Jinan's nightlife and economy [1][3]. Group 1: Event Overview - The festival is organized by the Jinan Municipal Bureau of Commerce and various local companies, and it will be held at the central shopping area of Henglong Plaza in Jinan [1][3]. - The event is free of charge, allowing attendees to enjoy craft beer without any ticket or voucher sales, promoting an open and social drinking experience [6]. Group 2: Participating Brands and Cultural Significance - Nearly 50 top craft beer brands, including local favorites and international names, will participate, showcasing a diverse range of craft beers [5]. - The festival aims to integrate Jinan's unique spring water culture into the craft beer experience, creating a cultural and culinary journey for attendees [3][5]. Group 3: Entertainment and Experience - A large music stage will be set up at the festival, featuring professional bands to enhance the atmosphere and provide a complete sensory experience [6]. - The event will also include interactions with nearly 100 renowned bar owners, emphasizing the cultural aspect of craft beer beyond just the beverages themselves [5].