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杭州文旅升级之路:从“西湖游玩”迈向“西湖+沉浸体验”新时代
Huan Qiu Wang· 2025-05-15 14:10
Core Insights - The article discusses the development of cultural tourism in Xi'an and Hangzhou, highlighting their unique approaches and innovations in the industry [2][16] Group 1: Xi'an's Cultural Tourism Development - Xi'an has transformed into a "net celebrity city" with a focus on immersive experiences rooted in its rich historical culture [3][4] - The "Daming Palace Night City" serves as a core engine for Xi'an's cultural tourism, featuring interactive performances that engage visitors in historical narratives [5] - Xi'an's cultural tourism ecosystem includes a diverse range of offerings such as historical sites, immersive cultural districts, and large-scale performances, creating a comprehensive experience for different visitor demographics [7] Group 2: Hangzhou's Cultural Tourism Upgrade - Hangzhou is transitioning from a focus on West Lake tourism to a broader exploration of "Song Dynasty culture," leveraging its historical significance as the Southern Song capital [8][9] - The city is developing infrastructure to support Song culture, including the restoration of historical streets and the creation of educational routes that connect significant cultural sites [10] - The introduction of the "Parallel World Resort" aims to enhance Hangzhou's cultural tourism by integrating Song culture with high-tech entertainment, positioning it as a destination for immersive experiences [12][16] Group 3: Future Prospects - The "Parallel World Resort" will feature large-scale performances and interactive experiences that highlight Song culture, aiming to attract visitors and extend their stay [12][16] - The resort will also incorporate advanced technology in its attractions, such as an 8K immersive flying experience and various family-friendly entertainment options [14][15] - The overall strategy for both cities reflects a shift towards immersive tourism experiences, with Hangzhou aiming to redefine its identity beyond just being a scenic spot [16]