Core Viewpoint - The article highlights the significance of the "China Cosmetics Brand Development Conference" held in Shanghai, focusing on the high-quality development of the Chinese cosmetics industry and the introduction of three authoritative rankings for 2025, which will provide a scientific evaluation benchmark for brand development [2]. Group 1: Event Overview - The conference was co-hosted by the China Flavor and Fragrance Cosmetic Industry Association and the Shanghai Fengxian District People's Government, with the theme "Innovation Drives Brand Takeoff" [2]. - Three authoritative rankings were released: "2025 Top 50 Cosmetics Enterprises," "2025 Top 50 Cosmetics Brands," and "2025 Category Champions," aimed at enhancing the global competitiveness of Chinese cosmetics [2]. Group 2: Company Highlights - The domestic brand Gu Yu was recognized for its technological innovation and strong market performance, making it to both the "2025 Top 50 Cosmetics Enterprises" and "2025 Top 50 Cosmetics Brands," as well as being awarded the title of "2025 Category Champion - Domestic Whitening Skincare First Brand" [2]. - Gu Yu focuses on understanding the unique skin characteristics of Chinese consumers, identifying three core issues: "black, yellow, and red," and has developed a tailored whitening solution [4]. Group 3: Technological Innovations - Gu Yu has established a "Chinese Core" efficacy ingredient library, incorporating unique natural ingredients with clear molecular formulas, and has made significant advancements in the extraction and application of these ingredients [11]. - The brand has innovated the "Aurora Licorice" technology, achieving a 99% purity level of licorice extract, enhancing its whitening efficacy and consumer trust [8][7]. Group 4: Industry Standards and Contributions - Gu Yu has led the development of two significant industry standards aimed at improving the formulation of whitening skincare products suitable for Chinese skin [4]. - The company has participated in the establishment of 11 industry standards, promoting the scientific application of Chinese ingredients and the development of skincare products tailored to Chinese consumers [15].