果核宇宙
Search documents
新“中国范儿”正在风靡全球,MOMOTOY等国产品牌发力布局全球
Huan Qiu Wang· 2025-12-15 01:24
Group 1 - The core viewpoint of the article highlights the rapid expansion of the Chinese潮玩 (trendy toy) industry, which is evolving from a niche market to a mainstream one, with a market potential reaching hundreds of billions [1] - The潮玩 industry is experiencing a significant transformation from being driven by traffic to being driven by content, emphasizing the importance of storytelling and emotional value behind the products [5] - MOMOTOY, a new潮玩 brand, is showcasing innovative products at the Beijing QDF潮玩展, including unique IPs like "墩墩兽" and "果核宇宙," indicating a shift towards more creative and engaging offerings [3][5] Group 2 - MOMOTOY aims to integrate cutting-edge technology with潮玩, launching a series of AI-powered toys that can interact with users, recognize emotions, and respond to voice commands, thus enhancing the user experience [5] - The company plans to expand its business globally, establishing a comprehensive ecosystem that includes content creation, product development, experiential scenarios, and community engagement, with a goal of achieving 10 billion in revenue by 2026 [6] - Future strategies for MOMOTOY include collaborating with global artists, engaging with anime and film IPs, and partnering with museums to broaden its IP matrix and enhance emotional resonance [8]