Core Insights - The "China Goji Berry E-commerce Price Index Annual Report (2024-2025)" was officially released, indicating a positive trend in the development of China's goji berry e-commerce industry [1] - Key indicators such as retail sales, retail volume, transaction average price, and e-commerce entity scale all showed significant growth, with Ningxia's goji berry retail sales reaching 1.53 billion yuan, a year-on-year increase of 8.4%, accounting for 61.3% of the national market share [1] Industry Development - The report highlights that the goji berry industry is becoming a crucial economic crop in regions like Ningxia, Gansu, and Qinghai, contributing to rural revitalization and ecological, green, and prosperous development [1] - Ningxia's success in the e-commerce market is attributed to its comprehensive innovation across the entire industry chain, including deep processing, demand insights, and brand reputation, particularly in high-end products like raw juice and freeze-dried goods [1] Data Monitoring and Standardization - A goji berry e-commerce price database covering major production areas such as Ningxia, Qinghai, Gansu, and Xinjiang has been established, filling a gap in pricing benchmarks within the goji berry e-commerce sector [1] - The establishment of this database supports the industry's upgrade towards standardization and digitalization, contributing to a healthier market ecosystem [1]