Core Viewpoint - Bai Rui Yuan has been nominated for the fifth China Quality Award, marking a significant achievement for the goji berry industry in China, emphasizing the importance of quality management and full industry chain construction [1] Group 1: Quality Management and Industry Development - Bai Rui Yuan has established nearly 670 hectares of organic standardized planting bases in Ningxia, promoting the transition from traditional smallholder farming to enterprise-scale, standardized cultivation [1] - The company has implemented an ecological planting model using "insect control" to enhance quality, achieving multiple certifications including EU organic product certification and AAAA-level ecological farm certification [1] Group 2: Technological Innovation - Bai Rui Yuan collaborated with China Agricultural University to develop fresh-keeping technology over six years, addressing issues of appearance, taste, and nutritional loss in traditional drying processes [2] - The company has built the first intelligent fresh-keeping goji berry production line in the industry, transitioning from rough processing to refined processing [2] - Bai Rui Yuan has obtained 20 Chinese invention patents and 25 utility model patents through partnerships with various research institutions, recognized as a national high-tech enterprise [2] Group 3: Full Industry Chain Model - The company has created a comprehensive industry chain model encompassing technology research and development, organic planting, production processing, market marketing, and cultural tourism [3] - Bai Rui Yuan's quality testing analysis center is set to receive CNAS certification in 2024, enhancing its international testing capabilities [3] - The company has implemented strict quality control measures, including batch testing from raw materials to finished products, and has maintained a customer satisfaction rate of over 98% [3] Group 4: Brand and Market Expansion - Bai Rui Yuan has established a brand chain system with nearly 100 stores in key cities across the country and has achieved full-channel e-commerce sales [3] - The company created the Ningxia Goji Berry Museum, a national AAAA-level tourist attraction, which has received over 3 million visitors [3] - Bai Rui Yuan has innovatively developed a goji berry estate that integrates planting, processing, and cultural tourism, providing immersive experiences for users [3] Group 5: Commitment to Quality and Community - Since receiving the first Silver Award from Yinchuan City in 2014, Bai Rui Yuan has consistently focused on quality control and brand building, culminating in the recent nomination for the China Quality Award [4] - The company plans to continue publishing quality white papers and initiating high-quality development initiatives to enhance the goji berry industry and support rural revitalization [4]

Group 1 - The core idea of the news is to enhance resource complementarity and strategic collaboration between Qinghai and Guangzhou, focusing on the innovation and market expansion of the food industry [1] - A delegation from the Guangzhou Food Industry Association visited Qinghai for four days to conduct field research and in-depth discussions on local specialty industries such as yak, medicinal food products, and barley [1][2] - The delegation explored the development status and potential of Qinghai's yak industry, which is characterized by ecological grazing and organic farming, and identified opportunities for deep processing and brand development of yak products [2] Group 2 - Qinghai's goji berries, particularly from the Qaidam Basin, are recognized for their quality and have become a national geographical indication product, with a focus on organic cultivation and an integrated industry chain [3] - The delegation showed interest in deep-processed goji berry products and discussed the potential for collaboration in product innovation and market competitiveness, leveraging Guangdong's expertise in food processing technology [3] - A significant meeting titled "Yueqing Hand in Hand, Food Innovation Future" was held to discuss establishing long-term cooperation mechanisms and integrating Qinghai's resource advantages with Guangdong's market and technology [4] Group 3 - The meeting resulted in preliminary agreements on creating a supply chain platform for Qinghai specialty products in the Guangdong-Hong Kong-Macao Greater Bay Area and promoting "Qing" branded products to broader markets [4][5] - The successful activities established a communication bridge between Qinghai and Guangdong's food industries, showcasing Qinghai's green, organic, and healthy food resources to the economic forefront of the Greater Bay Area [5]

Group 1: Goji Berry Industry - The goji berry has transitioned from a traditional health product to a trendy beverage ingredient, with various tea drinks featuring goji berries gaining popularity among consumers [2][3] - In Ningxia, the goji berry industry has extended its supply chain, with farmers now focusing on high-quality, eco-friendly cultivation to meet the demands of beverage companies, resulting in increased income for farmers [3] - The price for fresh goji berries has significantly increased, with 1 pound of fresh fruit fetching prices equivalent to 3 pounds of dried fruit, leading to a 30% increase in annual income for farmers who engage in standardized cultivation [3] Group 2: Kale Industry - Kale drinks have become a hot trend in Shandong, with various kale-based beverages experiencing high demand as consumers show increased interest in healthy drink options [6] - The domestic orders for kale have surged, with a family farm supplying over 10 tea companies, indicating a shift in market dynamics towards local sourcing of ingredients [6][7] - The establishment of a cooperative workshop has enabled local villagers to gain employment opportunities, with the farm employing up to 600 workers during peak harvest seasons, thus contributing to local economic development [7]

Core Viewpoint - The development of the "Chaidamu Goji Berry" industry in Golmud City, Qinghai Province, has transformed a small agricultural product into a significant industry, serving as a pillar for local farmers' income and a leading sector for the city's green agricultural output [1][3]. Industry Development - The Chaidamu Goji Berry industry has evolved over 16 years, becoming a major source of income for local farmers and contributing to the establishment of Golmud as a green agricultural product hub [1]. - The industry has diversified, with 61.4% of the 6,693 agricultural households in the city engaged in goji berry cultivation, creating a multi-faceted planting structure [6]. Technological Advancements - Advanced processing technologies, such as high-speed color sorting machines and low-temperature vacuum drying, have significantly improved the efficiency and quality of goji berry processing [3][5]. - The color sorting machine can process 1 ton of goji berries per hour, greatly enhancing quality control compared to manual sorting [3]. Employment and Economic Impact - The goji berry industry has created over 960 jobs for local farmers, with expectations to reach 9,980 person-times for harvesting by 2025 [6]. - Local processing enterprises have partnered with rural revitalization funds to stabilize employment and address the challenges of selling goji berries for farmers [6]. Product Innovation - The industry has introduced innovative products, including goji berry juice and oil, which have significantly increased the added value of the goji berry [6]. - New packaging designs, such as portable goji berry juice in convenient containers, are being developed to attract younger consumers [6].

Core Insights - Goji berries have become a significant local product in Ningxia, with the region accounting for 25% of China's goji berry production and 90% of goji seedling breeding [2][3] - The collaboration between goji berry enterprises and universities is enhancing research and development, leading to improved product quality and innovation in the industry [4][6] Industry Overview - Ningxia produces 25% of China's dried goji berries, breeds 90% of goji seedlings, and leads in 90% of goji-related research and product development [2] - The goji berry industry is recognized as a distinctive advantage for Ningxia, with significant potential for growth and development [2][3] Educational Engagement - Numerous university students have visited goji berry enterprises for research and learning, which aids in brand promotion and understanding of consumer needs [3][4] - In 2025, over 1,355 students from various universities participated in educational activities at goji berry facilities, enhancing their knowledge of the product's history and medicinal value [3] Technological Advancements - Companies are leveraging technology to enhance product quality, with innovations such as fresh-keeping drying techniques that have significantly improved goji berry quality [5][6] - The introduction of deep-processed products like goji berry drinks and cosmetics is driving the industry's upgrade and expansion [4][6] Research and Development - Companies like ZaoKang Goji and WoFu BaiRui are actively collaborating with universities to develop new products and technologies, resulting in numerous patents and significant economic benefits [5][6] - WoFu BaiRui has established multiple innovation platforms and has successfully applied for 39 patents, with deep-processed products contributing to over 57% of its sales revenue [6]

Group 1 - The 7th China-Arab States Expo was held from August 28 to 31 in Yinchuan, Ningxia, attracting over 7,600 guests from 75 countries and regions, along with more than 2,200 business associations and enterprise representatives [1] - Various products showcased at the expo included handicrafts, cashmere scarves, jewelry, clothing, and carpets, which facilitated wider sales channels for participating companies [4] - The expo served as a significant platform for foreign exhibitors, such as those from Yemen and Egypt, to seek cooperation with Chinese enterprises and expand their market reach [4][10] Group 2 - Visitors expressed enthusiasm for the diverse range of products and foods available at the expo, including specialty items from Indonesia, Nepal, and local products from Ningxia [8] - The event highlighted advancements in fields such as smart agriculture, drones, and smart home products, impressing international attendees [10] - Overall, both foreign exhibitors and Chinese visitors praised the expo for providing an opportunity to experience a variety of unique products and innovations in one location [10]

Core Insights - The article highlights the successful development of the goji berry industry in Ningxia, China, supported by innovative financial products from the Bank of China, which has created a comprehensive financial service chain covering planting, processing, and distribution [1][2] Group 1: Financial Support for Farmers - The Bank of China Ningxia branch introduced the "Goji Loan" to support local farmers, allowing them to expand their planting scale and improve their income [1] - The bank's team visited over 200 farming households to understand their financial needs and tailor loan services accordingly [1] - Farmers reported significant benefits from the "Goji Loan," contributing to a successful harvest season [1] Group 2: Support for Technology and Processing Enterprises - The Bank of China Ningxia branch has provided specialized financial services to technology-driven small and micro enterprises in the goji berry sector, focusing on deep processing and high-value product development [2] - The bank has issued 48 loans totaling over 150 million yuan to goji industry enterprises and nearly 300 loans exceeding 100 million yuan to individual clients [2] - The collaboration between the bank and local enterprises has led to improved operational efficiency and technological advancements in the goji processing industry [2]

Group 1 - The core viewpoint emphasizes the importance of implementing the Central Eight Regulations to enhance work efficiency and promote the development of e-commerce in Jinghe County [1][3] - The Jinghe County E-commerce Public Service Center has initiated a daily work report system to improve coordination among departments and boost overall work efficiency [1][3] - Following the learning of the Central Eight Regulations, the sales team has actively engaged in live streaming sales of local agricultural products, leveraging tourist traffic from scenic spots like Sailimu Lake [1][2] Group 2 - The sales performance of the Jinghe County E-commerce Public Service Center has significantly improved, with total sales reaching 2.2 million yuan in 2025, an increase of 1.35 million yuan compared to the previous year, representing a notable growth [4] - Specific sales figures include 530,000 yuan from dried goji berries, 780,000 yuan from goji berry wine, 550,000 yuan from goji berry raw juice, and 340,000 yuan from goji berry pastries and cultural products, indicating a diverse product structure and positive market response [4] - The center plans to continuously integrate the Central Eight Regulations into daily operations and conduct regular training to optimize management services and enhance work efficiency for the high-quality development of the e-commerce industry in Jinghe County [4]

Core Insights - The "China Goji Berry Industry Blue Book (2025)" indicates that by the end of 2024, China's goji berry planting area will reach 1.5927 million acres, with fresh fruit production at 1.3069 million tons and dried fruit production at 299,600 tons, forming an industrial cluster centered in Ningxia and supported by Qinghai and Gansu [1] Group 1: Industry Overview - By 2024, China's goji berry export volume is expected to stabilize at over 11,000 tons, primarily targeting traditional Asian markets and mainstream consumption markets in Europe and America [1] - The export product range is evolving from initial processed goji berries and goji berry juice to more refined products such as goji berry powder and freeze-dried goji berries, with Ningxia, Shandong, Guangxi, and Guangdong being the main export regions [1] Group 2: Regional Developments - Qinghai province has established the largest organic goji berry base in the country, with a planting area of 210,200 acres, of which 190,500 acres are certified organic, generating over 5 billion yuan in total industry chain value [2] - Gansu province's Jingyuan County has built multiple demonstration bases with a scale of over 10,000 acres, achieving an annual output value exceeding 2 billion yuan, forming a "Northwest Goji Berry Industry Golden Triangle" [2] Group 3: International Trade Dynamics - Vietnam has become the largest trading partner for China's goji berry exports, marking a shift in the international trade landscape, while Guangxi has risen to the third position in export volume due to its land port advantages [2] - This transition signifies a critical step for China's goji berry industry from "raw material export" to "brand export" [2] Group 4: Technological Advancements - Core production areas in China are accelerating technological upgrades, with Ningxia introducing IoT technology for precision planting and achieving a 60% automation rate in processing [2] - The "Chaidamu Organic Goji Berry" brand value has surpassed 3 billion yuan, highlighting the focus on organic demonstration bases in Qinghai and Gansu [2] Group 5: Future Projections - The National Goji Berry Engineering Technology Research Center predicts that by 2025, the proportion of deep-processed goji berry products will increase to 40%, with export prices expected to rise by 20% [3] - Experts recommend leveraging the "Belt and Road" initiative to enhance alignment with international standards and develop high-value-added products such as functional foods and health products [3] - Ningxia plans to implement three major actions: "Quality Improvement," "Brand Strengthening," and "Market Expansion" to promote the goji berry industry towards high-end, intelligent, and international development [3]

Group 1 - The core viewpoint of the report indicates that the Ningxia goji berry e-commerce market is expected to capture 61.3% of the national market share in 2024, reflecting strong market demand and a prosperous industry ecosystem [1][2] - In 2024, the national goji berry e-commerce retail sales are projected to reach 2.49 billion RMB, with a year-on-year growth of 8.2%, showcasing the industry's high-quality development opportunities [1] - Ningxia's goji berry e-commerce retail sales are anticipated to reach 1.53 billion RMB in 2024, an increase of 8.4 percentage points year-on-year, with retail volume expected to hit 23.69 million units, growing by 6.1% [1] Group 2 - The report highlights that the goji berry dry fruit market is relatively mature, with price indices across different regions showing high similarity due to the transparency and immediacy of e-commerce channels [2] - Ningxia's goji berry raw juice price index is the only one maintaining continuous positive growth, demonstrating its advantages in deep processing, demand insight, and brand premium [2] - Goji berries hold significant cultural, medicinal, and economic value in China, becoming an important economic crop in regions like Ningxia, Gansu, and Qinghai, with e-commerce sales emerging as a major sales channel [2]