Core Viewpoint - The article discusses the rise of a controversial product called "某力宝," a so-called smart shoe marketed primarily to elderly individuals, highlighting its questionable health claims and the business model resembling a pyramid scheme [5][14][31]. Group 1: Product Overview - "某力宝" shoes are marketed as smart footwear with claims of health benefits, including features like bioelectricity and 5G chips, priced starting at 398 yuan [5][11]. - The product has gained traction in lower-tier markets, particularly among middle-aged and elderly individuals, with over 100 people pooling 5 million yuan to open stores [5][10]. Group 2: Business Model - The business model involves individuals becoming shareholders by purchasing a minimum number of shoes, with higher investments leading to greater profit margins [10][11]. - Earnings are derived from two main sources: selling shoes directly and recruiting others to buy in, creating a multi-level marketing structure [11][12]. Group 3: Market Dynamics - The elderly shoe retail market in China has expanded significantly, surpassing 800 billion yuan in 2023, accounting for about 17% of the entire industry [16]. - Established brands like 足力健 and 回力 are also entering the elderly shoe market, indicating a competitive landscape [17]. Group 4: Marketing Strategies - The marketing strategies employed by "某力宝" differ from traditional shoe retailers, focusing on high-pressure sales tactics and creating a sense of urgency among potential buyers [20][21]. - The product's perceived value is enhanced through demonstrations of its supposed technological features, despite evidence suggesting these claims may be exaggerated or misleading [21][24]. Group 5: Consumer Behavior - Many elderly consumers are drawn to the product due to its purported health benefits and the allure of becoming part of a business opportunity, often influenced by family and friends [27][29]. - The article highlights the psychological manipulation involved, where consumers are led to believe in the product's efficacy through repeated exposure to marketing messages [33]. Group 6: Regulatory and Ethical Concerns - The article raises concerns about the ethical implications of the business model, likening it to a pyramid scheme, where profits are primarily generated through recruitment rather than actual product sales [14][31]. - The company behind "某力宝" has changed its name multiple times to evade scrutiny, indicating potential fraudulent practices [31][32].

这款已经被媒体多次曝光的智能鞋，近两年避开了市区，只在县城卖，并且规模如野草般疯长，从思想 到钱包上，对老年人进行着全方位攻陷。 "这个岁数的人最怕什么？一怕生病二怕死。"卖了十年养生食品的朋友告诉我，想让老人买东西很简 单，瞄准痛点打就行了。 而类似的对面下沉市场中老年人的保健项目，一抓一大把。 不靠卖鞋赚钱 距离杭州市区一小时车程的某乡镇上，张燕（化名）又开了一家"某力宝"分店。在57岁即将退休的年 纪，她的事业迎来了"第二春"。 文｜这个世界出BUG了 都2025年了，竟然，还有一群老年人在乡村，被伪科技产品欺骗，这中间的欺骗和二十年前的欺骗，发 生了很大的区别，因为被骗的人本身，也许也想要骗别人，变成了一种击鼓传花的游戏。 一双鞋，能让瘫痪的脑梗老人下地走路，有"武汉大学博士"站台讲解背书，更有瑞士、以色列多国企业 CEO来访考察…… 这款让100多号人"拼好店"的鞋，品牌名叫"某力宝"，这个名字，我们用"某"字处理了一下，具体名 字，有兴趣的自行网上搜索，一双398元起步，通常打着"智能穿戴科技"的名头，宣称有生物电、5G芯 片、内置磁场等高科技，常穿能预防生病、通经络、活血、祛寒湿…… 在杭州萧山 ...