Core Insights - The article highlights the growing popularity of Shatangju (sugar oranges) as a sought-after New Year product in Guangdong's Zhaoqing city, particularly in the Qihui area, where the fruit is abundant and ripe for harvest [1][3] Group 1: Product Development and Value Addition - Qihui City is implementing a strategy of "one fruit, multiple products," transforming Shatangju into various products such as juice, vinegar, and wine, while also extracting essential oils and dietary fibers from the fruit's waste [3] - The value addition from processing Shatangju has increased its market appeal, alleviating concerns for local farmers about selling their produce [3] Group 2: Logistics and Cost Reduction - To address high shipping costs, multiple departments in Qihui have collaborated with logistics companies to establish 15 collection points, ensuring full coverage across towns and streets, thus facilitating easier shipping for smallholder farmers [3] - Existing express delivery fees have been reduced by 30% to 40%, and targeted discounts for e-commerce clients have been introduced, effectively lowering logistics costs [3] Group 3: Industry Growth and Economic Impact - By 2025, the area dedicated to Shatangju cultivation is projected to reach 108,700 acres, with an expected production of 233,000 tons, reflecting a year-on-year growth of 0.8% and 7% respectively [3] - The total industry chain output value has surpassed 2.3 billion yuan, integrating over 10,000 farmers into the industrialization process and contributing to steady increases in average annual income for village collectives [3][5] Group 4: Broader Agricultural Strategy - Qihui, recognized as "China's Citrus Town," is diversifying its agricultural offerings by cultivating various citrus fruits throughout the year, including Gonggan, Wogan, lemons, and others [5] - The local agricultural bureau is enhancing quality, promoting deep processing, and integrating agriculture with culture and tourism to expand the industry chain and elevate the "Qihui Citrus" brand in broader markets [5]