Overview - The increasing health awareness among consumers has led to a growing demand for healthy, nutritious, and green foods, with persimmons being rich in vitamins and minerals, aligning with consumer needs for health foods [1][9] - In 2024, the demand for persimmons in China is projected to reach 4.09 million tons, a year-on-year increase of 3.48%, with an estimated production of approximately 4.20 million tons [1][9] Market Policies - The Chinese government has issued several policies to support agricultural development, including guidelines for rural revitalization and the promotion of traditional food industries, creating a favorable environment for the persimmon industry [3] Industry Chain - The persimmon industry chain consists of upstream activities such as planting, harvesting, and processing equipment, midstream processing including initial and deep processing, and downstream sales channels like supermarkets and e-commerce platforms [5][7] Development Status - The area planted with persimmons in China reached 1.1689 million hectares in 2023, reflecting a year-on-year growth of 5.40%, establishing a solid foundation for the industry's development [7] - In 2024, the export volume of fresh persimmons is expected to reach 112,400 tons, with an export value of approximately $9.39 million, primarily to countries like Vietnam, Thailand, and Malaysia [11] Competitive Landscape - The persimmon industry in China is characterized by a fragmented market with a predominance of small and medium-sized enterprises, where over 80% of registered persimmon-related companies have a registered capital of less than 1 million [13] - Notable companies include: - Shaanxi Fuping Dafang Tianxi Green Agricultural Development Co., Ltd., focusing on high-quality persimmon products and traditional processing methods [15] - Shaanxi Yunjipanlong Wine Industry Co., Ltd., which operates under a full industry chain model for high-end persimmon wine and fruit drinks [17] Development Trends - The persimmon processing system is expected to evolve towards deeper processing, with the development of high-value products such as persimmon polysaccharides and tannins for use in health products and cosmetics [19] - There will be an increasing integration of the persimmon industry with cultural and tourism sectors, creating innovative models like persimmon-themed eco-tourism and workshops [19]