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牡丹盛放引客来 支付服务促消费
Jin Rong Shi Bao· 2025-06-10 03:18
Core Viewpoint - The People's Bank of China, Luoyang Branch, is enhancing payment services for foreign visitors, the elderly, and tourists during the 42nd Luoyang Peony Cultural Festival, aiming to create a comprehensive payment service system to support the high-quality development of Luoyang's cultural tourism industry [1] Group 1: International Payment Experience - The Luoyang Branch is assisting the local government in implementing an optimization plan for payment services for foreign visitors, which includes terminal upgrades and expanding payment scenarios [2] - A total of 272 foreign card acceptance terminals have been upgraded in key tourist areas, covering seven high-frequency consumption scenarios, and supporting major international credit cards [2] - Since the festival began, the number of foreign card transactions has increased by 66%, and the transaction amount has risen by 78%, receiving positive feedback from foreign tourists [2] Group 2: Elderly Service Enhancement - The Luoyang Branch is focusing on improving payment convenience for elderly tourists by guiding financial institutions to explore age-friendly service models [3] - Over 600 standardized cash wallets have been distributed in key areas frequented by the elderly, enhancing their cash usage convenience [3] - The branch has coordinated with tourism departments to maintain cash payment channels at popular attractions, ensuring smooth cash transactions for tickets and sightseeing vehicles [3] Group 3: Mobile Payment Ecosystem Optimization - The Luoyang Branch is optimizing the mobile payment ecosystem by upgrading terminals and enhancing service efficiency to improve payment accessibility for tourists [4] - More than 360 merchants have been trained to operate foreign card POS machines and mobile payment terminals, facilitating seamless payment experiences [4] - During the festival, 680,000 tourists were served through a promotional initiative that allowed military cardholders to ride public transport for free, resulting in a direct fare reduction of 1.3387 million yuan [4]