Core Viewpoint - The recent renaming of "董明珠健康家" to "格力好物指南" is part of a strategic adjustment by Gree Electric Appliances to prepare for the launch of its online store and comply with platform naming rules [1][4][6]. Group 1: Company Strategy - Gree Electric's market director, Zhu Lei, stated that the renaming is a preparatory step for the online store "董明珠健康家" and does not affect offline operations [6]. - The company aims to establish 3,000 "董明珠健康家" stores this year, with an initial batch of 500 set to launch in March [5][8]. - The selection criteria for upgrading to "董明珠健康家" include meeting performance targets for 2023 and 2024, with allocations based on sales performance [5]. Group 2: Market Response - As of now, Gree has opened over 800 "董明珠健康家" stores, with plans to continue a strategy of opening one store at a time, ensuring each is more mature and complete than the last [8]. - The market response has shown significant improvement, with the sales ratio of air conditioning to non-air conditioning products shifting from 7:3 to 1:1 in a trial store, indicating increased consumer awareness and purchasing intent for Gree's full range of health appliances [8]. - The trial store in Baotou achieved over 2 million in sales within four days of operation [8].