（文章来源：证券日报） 证券日报网讯格力博10月17日在互动平台回答投资者提问时表示，公司经过长期的市场拓展和客户积 累，建立了"商超+电商+经销商"线上线下全渠道覆盖的销售模式。与单纯代工模式不同，公司拥有超 过1500个SKU的自主品牌，其市场推广、渠道维护、品牌建设及物流仓储等均由自身投入。这种深度布 局在前期会推高销售费用，但长期看是构筑品牌护城河、掌握市场定价权的关键，有利于公司的长期可 持续发展。因此，公司目前的销售费用水平符合当前的发展阶段与战略目标。 ...

Core Viewpoint - Greebo (301260.SZ) has established a comprehensive sales model that integrates "supermarkets + e-commerce + distributors," moving beyond a pure OEM model to build its own brand with over 1500 SKUs, which is crucial for long-term sustainable development [2] Group 1: Sales Strategy - The company has developed a multi-channel sales strategy that includes both online and offline platforms, enhancing market reach and customer engagement [2] - Unlike traditional OEMs, Greebo invests in market promotion, channel maintenance, brand building, and logistics, which contributes to a stronger market position [2] Group 2: Financial Implications - The initial increase in sales expenses is expected due to the deep market penetration strategy, but it is viewed as a necessary investment for building a brand moat and gaining pricing power in the market [2] - The current level of sales expenses aligns with the company's developmental stage and strategic objectives, indicating a long-term vision for growth [2]