Core Insights - The closure of all "Peach Daughter" hot pot restaurants in Beijing has raised industry concerns, with reports confirming the shutdown of multiple locations [1][5][10] - The brand, launched in June 2021, has faced operational challenges and a decline in store numbers despite attempts to expand through franchising [11][12] Company Overview - "Peach Daughter" hot pot is a chain under Beijing Peach Daughter Network Technology Co., Ltd., primarily located in community areas, office buildings, and shopping centers [5] - The brand's first store opened in Beijing's Longhu Changying Tianjie [5] Closure Details - All stores in Beijing have been closed, with the last operational update on the brand's official WeChat account dated November 23 of the previous year [10] - The closure is linked to financial difficulties, as indicated by ongoing debt collection calls received by former employees [10] Investment and Ownership Changes - The brand's investment structure has changed, with the addition and subsequent exit of "Banu Maodu Hot Pot Co., Ltd." as a shareholder, reflecting instability in ownership [10] - The registered capital of the company increased from 1 million to 10 million yuan in February 2021, but the exit of key investors has raised concerns about the brand's future [10] Market Challenges - The brand's attempt to franchise in 2023 did not lead to an increase in store numbers, indicating potential issues with quality control and service consistency [11] - High rental and labor costs in Beijing, along with changing consumer trends, have posed significant challenges for the hot pot business model [11][12] Competitive Landscape - The hot pot market is highly competitive, with numerous brands entering the space, which has diluted customer traffic [12] - Industry experts emphasize the need for differentiation in quality, innovation, and customer experience to succeed in this crowded market [12]