Core Viewpoint - The article discusses the brand upgrade and product launch of Proya's skincare brand, Yuefuti, which targets young skin by addressing their specific skincare needs through innovative products and a deep understanding of their lifestyle [2][20]. Brand Upgrade - Yuefuti has undergone a comprehensive brand upgrade since August last year, introducing a new slogan "Youth Research, Joyful Vitality" and a refreshed visual identity to resonate more with the younger generation [2][3]. - The brand aims to redefine scientific skincare standards for young skin by leveraging Proya's global research capabilities [3]. Understanding Young Consumers - Yuefuti emphasizes the importance of understanding the lifestyle and skincare pain points of young consumers, which often intertwine in three core dimensions: skin issues, lifestyle contradictions, and skincare demands [6][7]. - The brand identifies that young skin, while having natural advantages, often suffers from issues like excess oil, leading to a vicious cycle of acne and sensitivity [6]. New Product Launches - Yuefuti has launched three new products: Dual-Tube Cleanser, Peach Makeup Remover, and Powder Essence, each addressing different stubborn skin issues faced by young consumers [9][16]. - The Peach Makeup Remover has been particularly noted for its innovative structure and effectiveness, quickly gaining popularity among users [11]. Innovative Solutions - The Dual-Tube Cleanser combines two formulations to provide both deep cleaning and gentle care, addressing the common dilemma of choosing between strong cleansing and mildness [12][14]. - The Powder Essence targets dullness and roughness caused by stress and lack of sleep, employing a three-level skin rejuvenation mechanism [16][18]. Research and Development - Yuefuti's product logic is supported by Proya's extensive research network, which includes R&D centers in Hangzhou, Shanghai, and Europe, ensuring a blend of local needs and international technology [21]. - The brand has maintained a double-digit growth in R&D expenses since 2022, with a projected R&D budget of 210 million yuan in 2024 and a total of 229 authorized patents [21]. Market Performance - In the first half of 2025, Yuefuti's sales volume increased by 3.31% year-on-year, indicating a steady growth trend and establishing its independent competitive strength in the young skincare market [23]. - The brand's recent upgrades and product launches reflect a redefinition of "skincare for young skin," focusing on efficiency and scientific formulation to meet complex skincare goals [23][24].