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临安“老桑园”飘出“新味道”
Hang Zhou Ri Bao· 2026-02-03 03:36
Core Insights - The article highlights the innovative approach of a local entrepreneur, Zhou Shuying, in revitalizing the traditional mulberry industry by introducing new products like mulberry-flavored rice cakes and beverages, aiming to attract younger consumers [7][9][10] Group 1: Innovation in Product Development - Zhou Shuying has introduced mulberry-flavored rice cakes, which are a novel product in the market, aiming to combine traditional food with modern flavors [9][10] - The introduction of mulberry coffee and mulberry milkshakes has proven successful, with sales reaching over 200 cups in a single day during the May Day holiday, generating more than 5,000 yuan in revenue [9] - Zhou has developed a range of products including mulberry wine and mulberry tea, creating a year-round business model that utilizes the mulberry tree's various outputs [9][10] Group 2: Community Engagement and Economic Impact - The mulberry garden employs over 30 local villagers annually, contributing to a collective income exceeding 200,000 yuan, thus enhancing the local economy [10] - The production of the new mulberry rice cakes involves collaboration with local villages, engaging over 50 households in the production and packaging process, fostering community involvement [10] - Zhou Shuying's efforts reflect a shift from traditional single-crop farming to a diversified agricultural model, promising sustainable economic growth for the community [10]