Core Insights - The hair products industry in Heze has developed a complete industrial chain, evolving from raw human hair collection to refined production processes, including initial processing, weaving, and high-end wig customization [2] - Heze's hair products processing enterprises exceed 1,500, employing nearly 100,000 people, with an annual processing capacity of 5,000 tons of raw hair and producing 30 million various hair products, capturing 70% of the global market share for hair extensions [2] - The export value of hair products is projected to reach 2.82 billion yuan in 2024, accounting for 4.5% of the city's total import and export value, with exports covering over 80 countries and regions [2] Market Expansion Strategies - The local government encourages enterprises to adapt to international market changes by innovating business models and enhancing product quality, focusing on transitioning from offline to online global sales through cross-border e-commerce [3] - Over 120 hair product companies in Juancheng County are engaged in cross-border e-commerce, utilizing social media platforms like Facebook and Instagram to attract global consumers [3] - The introduction of logistics partners like DHL and FedEx has reduced logistics costs by 30%, significantly shortening cross-border transaction cycles [3] International Market Development - Policies have been established to support overseas exhibitions and trademark registrations, aiming to diversify market presence while consolidating traditional markets [4] - Exports to South Korea, Europe, and Latin America have seen significant growth, with increases of 35.5%, 7.6%, and 511.3% respectively from January to July this year [4] - Participation in trade shows in East Africa has resulted in new market breakthroughs, with eight companies establishing connections with Kenyan distributors [4] Future Directions - The local business departments will continue to implement government strategies, focusing on enhancing the hair products industry's development and promoting high-end, branded, and international growth [5] - Ongoing initiatives will include extensive research, training, and services to better understand international market dynamics and improve the industry's core competitiveness [5]