Core Insights - The hair products industry in Heze has developed a complete industrial chain, evolving from raw human hair collection to refined production processes, including initial processing, weaving, and high-end wig customization [2] - Heze's hair products processing enterprises exceed 1,500, employing nearly 100,000 people, with an annual processing capacity of 5,000 tons of raw hair and producing 30 million various hair products, capturing 70% of the global market share for hair extensions [2] - The export value of hair products is projected to reach 2.82 billion yuan in 2024, accounting for 4.5% of the city's total import and export value, with exports covering over 80 countries and regions [2] Market Expansion Strategies - The local government encourages enterprises to adapt to international market changes by innovating business models and enhancing product quality, focusing on transitioning from offline to online global sales through cross-border e-commerce [3] - Over 120 hair product companies in Juancheng County are engaged in cross-border e-commerce, utilizing social media platforms like Facebook and Instagram to attract global consumers [3] - The introduction of logistics partners like DHL and FedEx has reduced logistics costs by 30%, significantly shortening cross-border transaction cycles [3] International Market Development - Policies have been established to support overseas exhibitions and trademark registrations, aiming to diversify market presence while consolidating traditional markets [4] - Exports to South Korea, Europe, and Latin America have seen significant growth, with increases of 35.5%, 7.6%, and 511.3% respectively from January to July this year [4] - Participation in trade shows in East Africa has resulted in new market breakthroughs, with eight companies establishing connections with Kenyan distributors [4] Future Directions - The local business departments will continue to implement government strategies, focusing on enhancing the hair products industry's development and promoting high-end, branded, and international growth [5] - Ongoing initiatives will include extensive research, training, and services to better understand international market dynamics and improve the industry's core competitiveness [5]

Core Viewpoint - The press conference highlighted the high-quality development of the wig industry in Heze, showcasing its complete industrial chain and significant international market presence [4][6]. Industry Overview - The wig industry in Heze originated in the 1970s and has evolved into a comprehensive industrial chain, including raw material collection, initial processing, weaving, and high-end customization [4]. - There are over 1,500 wig processing enterprises in Heze, employing nearly 100,000 people, with an annual processing capacity of 5,000 tons of raw hair and producing 30 million various wig products [4]. - The city holds a 70% share of the global market for hair extensions, with an expected export value of 2.82 billion yuan in 2024, accounting for 4.5% of the city's total import and export value [4]. Market Expansion Strategies - The county is focusing on transforming wig exports from offline to online through cross-border e-commerce, with over 120 enterprises engaged in this business [5]. - Companies are utilizing social media platforms like Facebook, Twitter, and Instagram to reach global consumers and are receiving training to facilitate rapid international expansion [5]. - Logistics costs have been reduced by 30% through partnerships with DHL and FedEx, significantly shortening cross-border transaction cycles [5]. Infrastructure and Support - The establishment of public service platforms such as bonded warehouses and cross-border e-commerce service centers aims to enhance efficiency and reduce costs for wig processing and export enterprises [6]. - The opening of the Heze Peony Airport's international cargo station has decreased the transportation time for imported raw materials by 2-3 days [6]. Market Diversification Efforts - Policies have been developed to support overseas exhibitions and trademark registrations, encouraging companies to expand into new markets while consolidating traditional ones [7]. - Exports to South Korea, Europe, and Latin America have seen significant growth, with increases of 35.5%, 7.6%, and 511.3% respectively in the first seven months of the year [7]. - Participation in trade fairs in East Africa has led to new market breakthroughs, establishing connections with over 200 professional buyers [7]. Future Development Plans - The local government plans to enhance the "Business 'He' You 365" service brand, focusing on the wig industry's development and conducting extensive research and training [8]. - There is an emphasis on upgrading the industry towards high-end, branded, and international standards, encouraging technological investment and product optimization [8]. - The introduction of leading cross-border e-commerce platforms and the construction of overseas warehouses are part of the strategy to build a comprehensive marketing ecosystem [8].