Core Viewpoint - The article highlights the experiences of Taiwanese entrepreneur Li Dong'en in the "street stall economy" in mainland China, emphasizing the integration and development opportunities available through this sector [1]. Group 1: Entrepreneurial Journey - Li Dong'en has been involved in the "street stall economy" for nearly 20 years, starting with a two-yuan store in Guangdong and later expanding into various sectors including retail, tea drinks, and snacks [3]. - In 2007, he was invited by a fellow countryman to join a successful two-yuan store business in Guangdong, where a small store could generate daily revenues exceeding 10,000 RMB [3]. - After moving to Chongqing, he diversified his offerings to include "tea drinks + Taiwanese snacks" such as bubble tea and ice cream starting in 2012 [3]. Group 2: Current Ventures and Innovations - Li Dong'en plans to launch a new project featuring "桶仔鸡" (bucket chicken), which will offer multiple chicken-based products and incorporate cultural elements from both sides of the Taiwan Strait [6]. - He has embraced the internet by creating a social media presence, achieving significant engagement with 282,000 likes and 15,000 followers on one platform [4]. - Li has been appointed as a cultural and tourism ambassador for Chongqing's Rongchang District, promoting culinary exchanges between Taiwan and mainland China [4]. Group 3: Market Trends and Challenges - The "street stall economy" has evolved, requiring operators to possess more skills and adapt to new market demands, shifting from a model where "good food sells itself" to one where visibility and marketing are crucial [6]. - Li Dong'en's upcoming project will reflect the growing complexity and cultural integration within the street food sector, showcasing the nuances of cross-strait culinary collaboration [6].