Core Insights - Meta has modified its advertising policy for the Indian market, allowing advertisers to promote real money gambling games, subject to specific requirements [1][4] - The Indian real money gambling market is projected to reach $3.2 billion in 2024, accounting for 85.7% of the online gaming market [1][5] - The new policy simplifies the process for advertisers by recognizing licenses issued by the All India Gaming Federation (AIGF) [4] Group 1: Policy Changes - Meta now requires advertisers to submit a special application form along with their legal gambling operating license for approval [2] - The policy change includes age restrictions, allowing advertisements only for users aged 18 and above [4] - Advertisers must specify the regions where ads will be displayed, avoiding areas where gambling is prohibited [4] Group 2: Market Overview - The real money gambling market in India is primarily dominated by two categories: card games (mainly Rummy) and fantasy sports [5] - In 2023, card games accounted for approximately 37% of the total revenue in the real money gambling sector, while fantasy sports made up 52% [5][6] - The total revenue for the real money gambling market is expected to grow from $150 million in 2022 to $222 million in 2024 [6] Group 3: Industry Players - Dream11, a leading fantasy sports platform, previously attracted a $100 million investment from Tencent in 2018 [7][9] - Gameskraft is the largest player in the card game segment, focusing on the Rupee card game, with annual revenue exceeding $400 million in 2024 [9] - The opening of Meta's advertising for real money gambling may lead to significant changes in the market landscape and the emergence of new key players [9]