近年来，中国电影不断带来新的惊喜，从《流浪地球》的科幻奇景到《长安的荔枝》的盛唐风华；从《封神》的史诗浩荡到《热烈》的青春热舞，银幕上 的故事与风景，已成为观众心中一份特别的记忆。 广东阳春岗美镇荔㙟村 电影中李善德初识荔枝、与峒人结下深厚情谊的核心场景，取景于广东阳春市岗美镇荔㙟村的百年荔枝园。 △《长安的荔枝》画面 伴随产业的发展，"电影+文旅"正成为新风尚。越来越多观众会循着光影的足迹，走进电影取景地，在现实中与角色同行。这个国庆假期，央视新闻推 出"跟着电影去旅行"，邀你一起打卡电影里的风景。 《长安的荔枝》 跨越岭南与长安的风物盛景 电影《长安的荔枝》取景地横跨多个省市，镜头随运"荔"队伍一路推进，从岭南的青山绿水到盛唐长安的宏伟宫殿，展现了自然与人文景观的双重风貌。 江门新会南坦葵林 在电影中，运"荔"队伍点燃火把，昼夜奔跑在一片郁郁葱葱的树林间，火光与翠绿交织，画面格外震撼。这一幕取景于广东江门新会南坦岛的葵林生态湿 地公园。 公园坐落于潭江水域冲积而成的天然岛屿上，占地约1500亩，涵盖了葵林、鱼塘、水田等多种生态区域，其中蒲葵林面积约800亩，是全国少有的、保存 较完整且规模宏大的葵林生态系 ...

Core Viewpoint - The current downturn in the film market cannot be solely attributed to audience behavior or the quality of works, indicating a more complex phenomenon that requires deeper analysis [1][6]. Box Office Performance - As of July 29, 2023, the total box office for the summer season (June 1 - August 31) exceeded 5.5 billion yuan, with "Nanjing Photo Studio" grossing 536 million yuan in its first five days and projected to reach 3.246 billion yuan [2]. - By mid-July, the box office was only 3.412 billion yuan, lower than the 3.848 billion yuan earned by the 2023 summer box office champion "All In," highlighting the industry's pressure [2]. - The 2023 summer box office total is projected to be significantly lower than the 20.62 billion yuan in 2023 and 17.653 billion yuan in 2019, raising concerns among industry professionals [2]. Film Quality and Audience Engagement - "Nanjing Photo Studio" has a high Douban rating of 8.6, but its box office performance needs a significant boost to be considered a true "dark horse" [3][4]. - The film's serious historical theme may deter some viewers due to emotional weight, similar to the past performance of "1942," which had a high rating but low box office [5]. - Despite the overall quality of films this summer being commendable, audience engagement remains a challenge, as seen with "The Lychee of Chang'an," which, despite good ratings, is projected to earn only 660 million yuan [5]. Market Dynamics and Future Outlook - The film industry is facing a complex set of challenges, including shifts in consumer spending, public psychological expectations, and changes in the entertainment environment [6]. - The industry must focus on creating films that resonate with audiences on a deeper emotional level, as past strategies relying on emotional triggers are no longer as effective [6]. - Regardless of the summer box office outcome, filmmakers should strive to create timeless classics that can ensure the industry's future survival and growth [7].

新京报讯（记者周慧晓婉）7月25日，以"影像中的奥林匹克"为主题的北京国际电影节·第21届北京国际 体育电影周优秀作品发布活动在北京奥林匹克塔举行。北京奥运城市发展促进会常务副会长韩子荣，北 京国际体育电影周评委会主席蒋效愚出席开幕式并致辞。国际奥委会文化与奥运遗产委员会委员、米兰 国际体育电影电视联盟主席弗兰克·阿斯卡尼发表视频致辞。北京市文化和旅游局二级巡视员常林，北 京市体育局二级巡视员李华君，北京奥运城市促进会副秘书长、北京奥运城市发展促进中心副主任夏日 红，北京市残联副理事长王响平，北京广播电视台党组成员、副总编辑马宏，北京奥林匹克中心区党工 委书记、管委会主任董健，中央新闻纪录电影制片厂（集团）副总经理朱勤效，北京奥运城市发展基金 会秘书长魏登范出席开幕式。 弗兰克·阿斯卡尼通过视频致以问候，并代表联盟130个成员国，对北京国际体育电影周的举办表达祝 贺。他表示，期待今年10月在米兰举办的全球总决赛中北京国际体育电影周推选作品的亮相，他愿意与 中国伙伴在2026年米兰冬奥会期间进一步深化合作，希望中国影像力量能够继续在世界舞台上展现中国 体育风采，讲好中国体育故事。 会上，多个单元的优秀作品及"最 ...

Core Viewpoint - The Chinese film industry is experiencing a significant downturn, with total box office revenue dropping from 64.1 billion in 2019 to 42.5 billion last year, leading to widespread losses among film companies while executives continue to receive high salaries [1] Salary Discrepancies - Wanda's Chen Zhixi has a salary of 10.17 million, attributed to her successful project management despite the company's overall losses of 940 million last year [3][6] - In contrast, Huayi Brothers' Wang Zhonglei earns 2.2 million, a significant reduction of 45.92% from the previous year, reflecting the company's ongoing financial struggles [9][10] - Light Media's Wang Changtian receives 1.02 million, which is considered low given his role and the company's successful projects [12][14] - China Film's Fu Ruoqing earns 833,300, which is surprisingly low for a top producer, despite overseeing numerous successful projects [16] - Bona's Yu Dong has a salary of 806,400, which has decreased by 24.05% due to the company's declining performance [18][19] - Jin Yi's Li Xiaowen earns 374,300, which is low compared to industry standards, reflecting the company's focus on film distribution rather than production [21] Industry Challenges - The overall film industry is facing a "cold winter," with many films failing to turn a profit and executives' high salaries raising questions about fairness [1][6] - The disparity in salaries among executives within the same company highlights the challenges and inconsistencies in the industry [8]

Core Insights - Wanda Film's "Dream Cinema" initiative successfully brought over 120 local students and teachers from Hongmo Town, Sichuan, to watch the film "Hot" [1][3] - The project aims to provide cultural access to underprivileged youth through film, with plans for 100 screenings across various cities in China this year [8] Group 1: Project Overview - "Dream Cinema" is a public welfare project launched by Wanda Film in collaboration with the China Film Foundation [3] - The initiative focuses on promoting cultural inclusivity for youth through film art, enhancing the public cultural service system [8] Group 2: Community Impact - The event allowed children who had limited access to cinemas to experience watching a film on the big screen for the first time [6] - Local school principal Ashaomujia emphasized the importance of integrating dance and sports into education, which has gained popularity online [3][5] Group 3: Engagement Activities - The event featured a breakdancing performance by the film's cast and local dancers, fostering creativity and interaction among the children [5] - Participants expressed their excitement about the film and the cinema experience, highlighting the project's positive impact on their lives [6] Group 4: Future Plans - Wanda Film aims to continue the "Dream Cinema" project, having already completed over 1,200 public welfare screenings in the past year, serving over 100,000 audience members [8]

Core Insights - The 2025 Qingming Festival box office reached 378 million yuan, with over 9.28 million attendees and 1.395 million screenings, setting a record for the number of screenings during this period in Chinese film history [1][5] - Despite the release of over ten films across various genres, the lack of major blockbuster films led to a lower overall box office performance compared to previous years [1][5] - "My World Movie" emerged as the box office champion with 105 million yuan, being the only film to surpass the 100 million yuan mark during the Qingming period [1][2] Box Office Performance - Total box office for the Qingming period was 378.2 million yuan, a 55.1% decrease compared to the previous year [5] - The top films by box office performance included: - "My World Movie": 105.5 million yuan (27.8% of total box office) [2] - "Sunshine Flower": 80.1 million yuan (21.1% of total box office) [3] - "Nezha: The Devil's Child": 71.8 million yuan (18.9% of total box office) [4] - "The Silent Love": 52.6 million yuan (13.9% of total box office) [3] - "Operation Fox Hunt": 24.2 million yuan (6.3% of total box office) [4] Historical Context - The Qingming Festival box office has shown a trend of growth from 300 million yuan in 2014 to over 800 million yuan in 2021, but faced a decline in 2022 and 2023 [4][5] - The previous year's success was attributed to major imported films, which accounted for 80% of the box office during the Qingming period [4] Future Outlook - Upcoming films in April include "Forrest Gump" sequel, "The Spy Network," and "Wild Stories," which may help revitalize the box office following the Qingming period [5] - The market is expected to see increased demand as weather improves and diverse content becomes available [5]

Core Viewpoint - The Qingming Festival film market continues to show strong performance, with a diverse range of films appealing to various audience preferences [1][2]. Group 1: Box Office Performance - As of April 6, 2025, the box office for the Qingming Festival period (April 4-6) has surpassed 300 million yuan [2]. - "My World Movie" leads the box office with over 91 million yuan, followed by "Sunshine Flower" and "The Silent Love," each exceeding 60 million yuan [2]. - The film "Nezha: The Devil Child Is Coming" remains popular, generating over 2 million yuan daily even after more than two months of release, with a total box office exceeding 15.1 billion yuan [4]. Group 2: Film Variety and Themes - This year's Qingming Festival features 16 films, showcasing a variety of genres including realism, youth themes, suspense, comedy, and animation [2]. - Notable films include "The Silent Love," focusing on the challenges faced by hearing-impaired individuals, and "Sunshine Flower," directed by Feng Xiaogang, which tells the story of reintegration into society after imprisonment [3]. - The increasing presence of realism and youth-themed films reflects the growing diversity in audience viewing preferences [3]. Group 3: Re-releases and Upcoming Films - Re-releases of high-grossing films have become a common strategy in smaller film periods, with films like "Hot" and "Break: Hell - Gratitude Special Edition" included in the Qingming Festival lineup [4]. - Several films have already been scheduled for the upcoming May Day holiday, including titles like "Dumpling Queen" and "Adventure Bear" [4].