Group 1 - Unilever is planning to sell its plant-based meat brand The Vegetarian Butcher due to its poor scalability within the company's food portfolio and differing technology and R&D capabilities [1] - The potential buyer for The Vegetarian Butcher is Dutch plant-based food company Vivera, which aims to explore new plant-based ingredients [1] - The plant-based meat market is expected to grow in China, the largest meat production and consumption country, with 19.3% of Gen Z consumers identifying as flexitarian [1] Group 2 - Consumer awareness of cultured meat is currently at 17.6%, but willingness to purchase increases to 20.4% after concept exposure [1] - Future development of plant-based meat in the market will depend more on price and taste rather than consumer awareness [1]