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阿里橙狮体育拿下国内投资最大体育中心,意味着什么?
Sou Hu Cai Jing· 2025-10-29 23:37
Core Insights - The operational rights of the Hangzhou Yuhang International Sports Center, with an investment exceeding 9.5 billion yuan, have been awarded to Alibaba's Orange Lion Sports for 15 years, signaling a transformation in China's sports industry [1][4] - This partnership represents a shift towards a "super venue + digital operation" model in the sports sector [1] Group 1: Project Overview - The Yuhang International Sports Center is a significant venue with a total construction area of 534,000 square meters, featuring a 60,000-seat professional football stadium and an 18,000-seat multi-purpose gymnasium [3] - The design incorporates local elements and includes a dual-use function with a retractable turf system for quick transitions between sports events and concerts [3] Group 2: Operator Strength - Orange Lion Sports, established in 2015 and formerly known as Alibaba Sports, has evolved into a digital sports service platform with over 350 million online users and more than 70 self-operated venues [4] - The company is projected to achieve monthly revenues of 100 million yuan and annual revenues exceeding 1 billion yuan in the 2024-2025 fiscal year, marking four consecutive years of profitability [4] Group 3: Significance of Collaboration - The partnership aims to address the "white elephant effect" of underutilized large sports venues by leveraging commercial resources for sustainable operations [5] - The strategic location of the Yuhang International Sports Center, connected to major transportation hubs, enhances its potential for attracting foot traffic and consumer spending [5] Group 4: Industry Impact - This collaboration aligns with favorable policies aimed at boosting the sports industry, with a target of exceeding 7 trillion yuan in total industry scale by 2030 [7] - Orange Lion Sports plans to invest over 5 billion yuan by 2035 to support innovations in the "sports + AI" sector, establishing new operational standards for sports venues and events [7] - The evolution of sports consumption is shifting from mere viewing to a more integrated experience, fostering a positive cycle of "events + consumption" that expands growth opportunities in the sports industry [7]