新华社石家庄11月24日电 题：五十多岁的老体育馆因足球重生 曾经那个小姑娘年岁渐长，后来那个体育馆也愈发老化。 上了"年纪"的保定市体育馆开始出现各类问题。保定市人民体育场办公室主任刘占辉介绍："因外 馆顶塌陷漏雨，用电线路、用水管路老化，消防设施不能使用等问题，这里已无法满足群众日益增长的 健身需求和青少年业余体育训练的持续发展，自2010年起未举办过市级以上赛事及大型活动。" 作为"奥运冠军之城"，保定锚定建设现代化体育强市目标，着力促进体育基础设施与体育发展能力 更加完备。根据计划，这座老场馆定位为"市级全民健身中心""乙级体育馆与智慧体育馆的综合体"，目 标成为"小而精"的市级多功能场馆。 保定市人民体育场负责人王晨介绍："这要求场馆不仅服务全民健身，还能保障专业赛事需求。既 能满足全国单项赛事及省市级赛事的举办标准，又可适配篮球、羽毛球、乒乓球、排球等赛事需求，真 正实现一馆多用。" 自2022年12月起，保定市体育馆展开改造工作。建设单位几乎将场地恢复到毛坯状态，重铺水电管 线，特意加装外墙保温层，为老馆筑起首道节能屏障。此外，从房间分隔的功能规划、地面铺装的全面 更新，到消防、给排水、空调系统 ...

该馆坐落于万泉河路，按中型乙级标准建设，可容纳6000名观众。体育馆严格依照中国篮联一类场地标 准设计，具备承办国内篮球赛事的条件，是举办明年海南省第七届运动会的主要场馆之一。 近日，琼海体育中心体育馆正式竣工投入试运营。 特约记者 蒙钟德 摄 ...

来到这儿，不光可以挥洒汗水，还可以感受一场酣畅淋漓的篮球比赛——"潘BA"。 潘火街道的社区篮球赛——"潘BA"正在激战中，场上球员生龙活虎，场下观众呐喊助威。 这里的运动场地超过8000平方米，如果不说，您是不是认为这是一个大型的体育场馆？来，揭晓答案！我们就在高架桥下。上方是车水马 龙，两边是万家灯火，桥下热火朝天。 当然，全民健身场所除了家门口方便的"小而精"，还要有地铁旁便利的"大而全"。 走出地铁站，紧邻的就是宁波甬江TOD体育公园，毫不夸张地说，迈出一步我就置身于体育公园当中了。 央视网消息：近年来，各地群众健身意识进一步增强，健身热情高涨。在浙江宁波，体育运动场地不仅在数量上持续增多，场景也变得更 加便利和多元，大家的健身方式不断出新。 还在为茶余饭后去哪儿健身烦恼吗？在浙江宁波鄞州区的潘火文体公园，这个就在家门口的健身场所将打消你的一切顾虑。 在这个位于市中心的173亩的体育公园内，除了篮球、足球、羽毛球之外，让大家感到特别意外的是还有一项运动——骑马，在市中心就 能享受到骑马这项运动，很便捷，就像买菜购物一样方便。 两年多的时间，这个体育公园已经接待了超过100万人次的市民群众，由此可见运动 ...

为了增强消费者的体验感，商圈也打出"运动品牌矩阵+场景化运动空间"的"组合拳"。夜幕降临，江边的滑板场热闹起来，大小朋友们都 来参与。接受记者采访的李依牧小朋友说，爸爸妈妈每周都会带她过来，上完滑板课，一家人也会在这里吃顿晚餐，度过周末的家庭时光。 央视网消息：当前，全运会赛事正带动全民运动热情升温。上海众多商圈、楼宇也充分利用闲置空间打造运动场所，徐汇滨江沿线的跑 道、滑板场、网球场等业态设施，不仅为市民游客提供了运动和社交场所，也为商圈带来了大客流，进一步激活消费新动能。 坐落于上海徐汇滨江的西岸梦中心，前身是上海水泥厂，也曾是艺术场馆的集聚地。如今，这里被打造成潮流打卡新地标，开放型的滨水 商业空间里融入了众多运动元素。而徐汇滨江长达十公里的岸线跑道，成为不少跑友的"心头好"，运动门店组织的跑团活动一大早就吸引了不 少人参与。 利用自身江景优势和空间优势，商圈内不仅吸引了户外品牌、滑雪品牌等实体店，徐汇滨江十公里沿线内还汇聚了滑板、露营、攀岩、网 球等多元运动业态，将运动场景从"消费场"拓展为"社交场"。周末午后，这家位于商场顶楼的网球场成为不少人的新选择。 在上海徐汇区的这家商场内，一场自由搏击业余公 ...

这个场馆很大，不仅有大人玩的运动项目，靠里的位置还专门隔出来一大片儿童少年场地。孩子们在这里也能找到自己的运动乐 趣。 央视网消息：在河北石家庄，建于二十世纪五六十年代的一些老厂区，经过改造后重新焕发活力，成为城市新地标。老厂房摇身变 为体育场馆、创意市集、书屋茶室。其中，一座改造后的体育场馆人气就颇高，24小时全天候营业、智能化设施，完善的商业配套 成为最大亮点，也让"上场运动、下场消费"成为消费者的一种新选择。 场馆的工作人员介绍，这个场馆所在的地方之前是一个煤矿机械厂的老厂区，场馆就是由厂区的老厂房改造而成。现在，这个 12000平方米的老厂房被装饰一新。 现在还隐约能看到过去老厂房的样子，它有四、五层楼的挑高，这一行行巨大的柱子之前上面是跑天车起重机的，现在它成了场地 与场地之间的自然界限。而厂房内之前能开进卡车的近7000平方米宽敞面积，也被划成了20个大小不一的运动场地，而且还有了智 慧的内核。 这家石家庄市内新型智慧体育场馆很是热闹，无论是羽毛球场地，还是篮球、足球场地上，到处都是市民们在运动，整个场馆20个 场地全被占满。 场馆火爆的人气，也吸引来了众多运动商家紧挨着扎堆。 这车子推着很轻，蹬 ...

Company Overview - Lisheng Yundong (Shanghai) Sports Technology Co., Ltd. is a leading automotive sports service provider in China, focusing on the marketization of sports events and the digital upgrade of the sports industry [2]. - The company’s main business includes sports event management, venue operation, marketing services, sports club management, and sports equipment manufacturing and sales [2]. Financial Performance - In the first three quarters of 2025, the company achieved a revenue of CNY 380 million, a year-on-year increase of 14.34% [2]. - The net profit attributable to shareholders reached CNY 22.02 million, up 56.07% year-on-year [2]. - In Q3 2025, the company reported a revenue of CNY 109 million, a slight decline of 1.07% year-on-year, while the net profit attributable to shareholders surged by 1482.24% to CNY 6.70 million [2][3]. Business Dynamics - Revenue fluctuations in Q3 2025 were attributed to the seasonal distribution of events, with fewer races compared to Q2 2025 and Q3 2024 [3]. - Venue operations experienced a decline due to adjustments and suspensions of certain venue operations since Q3 2024, but overall growth was maintained in the first three quarters of 2025 [3]. Growth Drivers - The growth of the core event business is driven by multiple factors, including increasing the number of event IPs, enhancing event participation, and boosting ticket sales through improved event influence [4]. - The gross margin of event operations is expected to improve as the value of events increases, indicating potential for further enhancement [4]. Future Prospects - The company is optimistic about the commercialization of its golf events, which are still in the early stages of operation, and anticipates significant growth in the future [5]. - The national push for a CNY 7 trillion sports industry and the encouragement of event economy integration with cultural tourism are seen as beneficial for the company’s strategic direction [6]. Strategic Initiatives - The company has invested CNY 184 million in the construction of the Hainan International Circuit, expected to contribute revenue by 2027 [7]. - Future growth will focus on expanding event categories and investing in related sectors such as sports marketing, venue management, and sports technology [8].

Core Insights - The operational rights of the Hangzhou Yuhang International Sports Center, with an investment exceeding 9.5 billion yuan, have been awarded to Alibaba's Orange Lion Sports for 15 years, signaling a transformation in China's sports industry [1][4] - This partnership represents a shift towards a "super venue + digital operation" model in the sports sector [1] Group 1: Project Overview - The Yuhang International Sports Center is a significant venue with a total construction area of 534,000 square meters, featuring a 60,000-seat professional football stadium and an 18,000-seat multi-purpose gymnasium [3] - The design incorporates local elements and includes a dual-use function with a retractable turf system for quick transitions between sports events and concerts [3] Group 2: Operator Strength - Orange Lion Sports, established in 2015 and formerly known as Alibaba Sports, has evolved into a digital sports service platform with over 350 million online users and more than 70 self-operated venues [4] - The company is projected to achieve monthly revenues of 100 million yuan and annual revenues exceeding 1 billion yuan in the 2024-2025 fiscal year, marking four consecutive years of profitability [4] Group 3: Significance of Collaboration - The partnership aims to address the "white elephant effect" of underutilized large sports venues by leveraging commercial resources for sustainable operations [5] - The strategic location of the Yuhang International Sports Center, connected to major transportation hubs, enhances its potential for attracting foot traffic and consumer spending [5] Group 4: Industry Impact - This collaboration aligns with favorable policies aimed at boosting the sports industry, with a target of exceeding 7 trillion yuan in total industry scale by 2030 [7] - Orange Lion Sports plans to invest over 5 billion yuan by 2035 to support innovations in the "sports + AI" sector, establishing new operational standards for sports venues and events [7] - The evolution of sports consumption is shifting from mere viewing to a more integrated experience, fostering a positive cycle of "events + consumption" that expands growth opportunities in the sports industry [7]

Core Points - The launch of the "School Sports Pass" app in Guangzhou allows reservations for over 1,300 sports venues across 800 primary and secondary schools, aimed at promoting public health ahead of the upcoming National Games [1][2] - The initiative is part of a broader effort by the Guangzhou Education Bureau to open school sports facilities to the public, following the issuance of guidelines earlier this year [1][2] - The opening of school sports venues is seen as a way to maximize resource utilization and enhance community engagement in sports, especially in light of the National Games [3] Summary by Sections Implementation of Sports Venue Opening - The "School Sports Pass" app is a practical implementation of the guidelines issued by the Guangzhou Education Bureau, facilitating the opening of school sports venues to the public [1][2] - Schools must ensure that educational activities and safety are not compromised when opening their facilities [1] Challenges and Considerations - There are varying conditions among schools regarding their ability to open sports venues, with some schools being unable to do so immediately due to specific circumstances [2] - The potential for charging fees in the future due to maintenance and management costs has been highlighted, indicating that initial free access may not be sustainable [2] Impact of the National Games - The upcoming National Games is expected to boost public interest in sports, and the opening of school sports venues is part of a larger strategy to enhance sports infrastructure and accessibility in Guangzhou [3] - The initiative aims to not only provide social benefits but also potential economic returns for schools, creating a win-win situation [2][3]

Core Viewpoint - The article discusses the rising trend of badminton courts opening in county towns, highlighting the shift from limited options to an abundance of choices for badminton enthusiasts, driven by lower costs and increased demand for recreational activities [6][7][11]. Group 1: Market Dynamics - The number of badminton courts in county towns has surged, with one individual noting that five new courts opened in their hometown, providing a total of 46 courts [6][12]. - The cost of playing badminton in county towns is significantly lower than in major cities, with prices as low as 10 yuan for casual play and 20 yuan for court rental, compared to at least 100 yuan in cities like Beijing [6][12]. - The influx of badminton courts has transformed the experience for local players, shifting from "hard to find a court" to "too many choices" [7][11]. Group 2: Entrepreneurial Opportunities - Many young entrepreneurs are returning to their hometowns to open badminton courts, inspired by the success of previous ventures like coffee shops [10][11]. - The concept of "geographical arbitrage" is evident, as entrepreneurs leverage lower costs in county towns to replicate successful business models from larger cities [18]. - Initial investments for opening badminton courts are relatively low, with one entrepreneur spending 350,000 yuan to set up a facility, including rent and equipment [18]. Group 3: Challenges and Competition - Despite the initial success, many new badminton courts face challenges in attracting consistent customers, especially as competition increases [28][36]. - Pricing strategies are crucial; setting fees too high can deter customers, while too low may not cover costs. For instance, one entrepreneur had to adjust their pricing from 50-70 yuan to 19.9 yuan for three hours to attract players [30][31]. - The market is becoming saturated, leading to concerns about sustainability as many courts may struggle to maintain profitability once the initial excitement fades [39][44]. Group 4: Community Engagement - Successful badminton courts are focusing on creating a community atmosphere, offering free snacks and engaging with customers on a personal level [41][43]. - The social aspect of playing badminton in county towns is emphasized, with players often forming groups with friends and family rather than just meeting strangers [44]. - Entrepreneurs are adapting their facilities to cater to local preferences, such as using vibrant colors for court surfaces to attract younger players [25][39].

Group 1 - The article highlights the increased participation of citizens in sports activities during the "National Day + Mid-Autumn Festival" holiday, with many opting for local sports venues instead of traveling [1] - Huanglong Sports Center offered free access to various sports facilities during the holiday, attracting many residents who prefer to stay active and socialize through sports [1] - The center organized a variety of events, including a marathon training camp for those preparing for the 2025 Hangzhou Marathon, catering to diverse fitness needs [1] Group 2 - The Hangzhou Sports Bureau conducted inspections of public sports venues during the holiday to ensure safety and service quality, employing a "four not two direct" approach for effective oversight [2] - The inspection team focused on crowd management, equipment maintenance, and the implementation of the "National Day free access" policy, providing feedback on areas needing improvement [2] - The Sports Bureau plans to enhance public access to sports facilities, optimize fitness reservation services, and upgrade safety measures to meet the diverse exercise demands of the community [2]