Core Viewpoint - The article highlights the entrepreneurial journey of Hebe, the founder of labaker, a unique bakery in Shenzhen that emphasizes the scientific approach to baking and the integration of local ingredients into European-style bread [5][18][23]. Group 1: Company Overview - labaker is a bakery that specializes in European-style bread and has expanded to Shanghai, focusing on quality and transparency in its products [1][5]. - The brand's name, labaker, combines "Lab" (laboratory) and "baker," reflecting its commitment to scientific baking practices [18][19]. Group 2: Founder’s Background - Hebe transitioned from a finance career in Hong Kong to baking, driven by a personal interest in the science behind bread-making [5][8]. - Her first bakery, amino, was established six years ago, focusing on the nutritional aspects of bread, particularly for young consumers [9][12]. Group 3: Product Philosophy - labaker aims to create "authentic bread" that is healthy, low in sugar and fat, and suitable for daily consumption [11][56]. - The bakery incorporates local Chinese ingredients into its European bread recipes, creating unique products that blend cultural flavors [23][26]. Group 4: Market Positioning - labaker targets high-income consumers in first-tier cities who are health-conscious and value quality ingredients [44][46]. - The brand differentiates itself by avoiding trendy, high-calorie products and instead focuses on everyday bread that encourages repeat purchases [11][56]. Group 5: Business Strategy - The company emphasizes direct communication with customers and maintains a strong relationship through membership activities and collaborations with lifestyle brands [44][48]. - labaker has plans for expansion while ensuring that each store maintains the quality of freshly baked products without relying on central factories [48][59].