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欢乐谷主题公园多维场景促进文旅消费升温
Zhong Guo Jing Ji Wang· 2025-05-12 06:03
Core Insights - The core viewpoint of the articles highlights the significant growth and transformation in the cultural tourism industry, particularly through the innovative strategies employed by Happy Valley Group to enhance visitor experiences during the "May Day" holiday [1][2]. Group 1: Visitor Engagement and Trends - During the "May Day" holiday, Happy Valley Group's theme parks received over 800,000 visitors, marking a nearly 20% year-on-year increase in attendance [1]. - The cultural tourism industry is witnessing accelerated cross-industry integration, with a focus on technology enhancing visitor experiences and a balance between cultural heritage and innovation [1]. - Visitors are increasingly seeking immersive, interactive, and culturally rich experiences rather than traditional sightseeing [1]. Group 2: Innovative Attractions and Experiences - Happy Valley Group has successfully integrated classic IPs with Eastern aesthetics, incorporating national trends into the tourism experience, which has attracted young families and Generation Z [1]. - Various attractions across different parks include dynamic installations and drone shows that create visually stunning experiences, enhancing the overall appeal to visitors [2]. - The company is focusing on family-oriented offerings, combining "pet economy" and intangible cultural heritage experiences to create educational and entertaining spaces, thereby increasing family engagement [2].