Core Viewpoint - The global consumption downgrade has affected not only the domestic liquor market but also various imported spirits, leading to significant price reductions in premium products like XO brandy [1][2][30]. Group 1: Market Trends - The current trend shows a price war in the liquor market, with even high-end products like XO brandy experiencing drastic price cuts [2][30]. - Due to global consumption downgrades and policy adjustments, importers are clearing inventory at reduced prices, creating opportunities for consumers to find rare products at lower costs [30][37]. Group 2: Product Highlights - The Napoleon XO brandy is highlighted as a luxurious and rare product, often associated with high social status and historical significance [12][55]. - This specific XO brandy is produced in the prestigious Cognac region of France, known for its quality and craftsmanship [14][68]. - The product is described as having a complex flavor profile, with notes of oak, cinnamon, and dried fruits, making it a unique tasting experience [18][20][90]. Group 3: Pricing and Value Proposition - The Napoleon XO brandy is priced at ¥1280 per bottle, but promotional offers allow consumers to purchase a case of six bottles for only ¥299, presenting a significant value opportunity [28][33][110]. - The pricing strategy reflects the current market conditions where premium products are being offered at competitive prices due to excess inventory [30][110]. Group 4: Cultural Significance - XO brandy is often referred to as the "soul of wine" and is considered a symbol of luxury and sophistication, frequently associated with elite social gatherings [8][59]. - The historical connection of Napoleon with XO brandy enhances its appeal, as it is seen as a drink of choice for influential figures [46][55].