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 北亚市场仍为唯一负增长地区,欧莱雅在中国会像在日韩一样被动吗
 Guan Cha Zhe Wang· 2025-07-30 10:11
 Core Viewpoint - L'Oréal's comparable growth accelerated between the first and second quarters of 2025, despite a noticeable slowdown in overall growth compared to previous years [1][2].   Summary by Division - **Professional Products**: Achieved a sales increase of 6.5% in the first half of 2025, with a notable 11.5% growth in the second quarter, reaching €1,269.4 million [1][3]. - **Consumer Products**: Recorded a 2.8% growth in the first half, with a modest 3.3% increase in the second quarter [1][3]. - **Luxe**: Experienced a decline of 1.9% in the second quarter, with a total growth of 2.0% in the first half [1][3]. - **Dermatological Beauty**: Grew by 3.1% in the first half, with a 3.5% increase in the second quarter [1][3].   Summary by Region - **Europe**: Contributed the highest sales in the first half, totaling €7,534.4 million, with a growth of 3.4% [2]. - **North America**: Sales reached €5,824.2 million, growing by 2% [2]. - **North Asia**: The only region with negative growth, down 1.1% in the first half, with sales of €5,392.7 million [2]. - **SAPMENA-SSA**: Sales increased by 10.4%, totaling €2,058.2 million [2]. - **Latin America**: Achieved a growth rate of 10.3%, with sales of €1,663.8 million [2].   Financial Performance - Total sales for the first half of 2025 amounted to €22,473.3 million, reflecting a 3% year-on-year growth [1][2]. - Operating profit reached €4,740 million, marking a 3.1% increase compared to the previous year [1][2]. - The second quarter revenue was €10,739 million, with a growth of 2.4%, slightly below analyst expectations of 2.9% [1][2].   Strategic Acquisitions - L'Oréal made three acquisitions in 2025, including the luxury perfume brand Amouage, skincare brand Medik8, and professional haircare brand Color Wow, focusing on enhancing its high-end cosmetics and professional hair product divisions [3][4]. - The acquisition of Color Wow is highlighted as a significant move to strengthen L'Oréal's position in the high-end hair and styling category [3][4].


