作为北京公募基金高质量发展系列活动的重要实践，9月10日至13日，在2025年中国国际服务贸易交易 会（服贸会）首钢园金融服务专题展区，工银瑞信基金携"正'钱'方"反洗钱卷宗迷宫展正式亮相。本次 展览以"规范获得财富的方法"为核心理念，通过沉浸式互动体验将反洗钱合规教育转化为公众可参与、 可感知的普惠实践，为公募基金行业高质量发展筑牢合规根基。 "正'钱'方"迷宫展以"卷宗为引、迷宫为径"，设置爆单疑云、帮信暗流、金融迷雾、直播幻境四大主题 关卡，通过典型案例场景化演绎，系统传递反洗钱核心知识。 展览弱化传统说教模式，转而通过"卷宗解密+任务闯关"的形式，让参与者在探索中掌握客户身份识 别、可疑交易监测、风险评估等实用技能，实现"从知识传递到行为引导"的教育闭环。 专题：北京公募基金高质量发展系列活动 新时代、新基金、新价值 张舒琳 9月8日，在北京证监局指导下，北京证券业协会携手北京公募基金管理人、基金销售机构、基金评价机 构及多家主流媒体，共同启动了以"新时代·新基金·新价值——北京公募基金高质量发展在行动"为主题 的北京公募基金高质量发展系列活动。 创新形式：科技赋能打造沉浸式合规教育 二是强化投资者保 ...

Core Viewpoint - The article highlights the launch of a series of activities aimed at promoting high-quality development in the public fund industry in Beijing, focusing on anti-money laundering education as a key component for compliance and investor protection [1][3]. Group 1: Event Overview - The Beijing Securities Regulatory Bureau, in collaboration with various financial institutions and media, initiated a series of activities themed "New Era, New Fund, New Value" to enhance the public fund industry's quality [1]. - The "Zheng 'Qian' Fang" anti-money laundering maze exhibition, held from September 10 to 13, showcased immersive experiences aimed at educating the public on compliance and anti-money laundering practices [1][3]. Group 2: Educational Approach - The maze exhibition features four thematic challenges that illustrate core anti-money laundering knowledge through real-life scenarios, moving away from traditional teaching methods [3]. - Participants engage in a hands-on experience that covers essential skills such as customer identity verification, suspicious transaction monitoring, and risk assessment, creating a closed-loop educational model [3]. Group 3: Industry Context - The public fund industry in China is undergoing significant reforms aimed at enhancing quality and efficiency, making high-quality development a crucial mission aligned with national strategies and public expectations [3][4]. - The exhibition serves as a response to the new Anti-Money Laundering Law and emphasizes the importance of compliance in protecting investors [3][4]. Group 4: Compliance and Investor Protection - The exhibition aims to strengthen the financial security framework by showcasing best practices in customer due diligence and monitoring of large and suspicious transactions, thereby clearing risks for high-quality development [4]. - By revealing new money laundering traps, the exhibition helps build investor awareness and trust, which are essential for optimizing customer experience and fostering long-term relationships [4][5]. Group 5: Social Responsibility and Outreach - The company extends compliance education to underserved communities, including rural areas and students, through various outreach programs, ensuring that the benefits of high-quality development reach a broader audience [5]. - The "Zheng 'Qian' Fang" exhibition represents an innovative practice in anti-money laundering efforts and reflects the public fund industry's commitment to empowering high-quality development through compliance education [5].