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正是闯的年纪全棉印花T恤
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雷军几句话救活凡客?老友陈年哽咽,销量一夜暴增
Xin Lang Ke Ji· 2025-09-26 10:13
Core Insights - The founder of Vancl, Chen Nian, has gained renewed attention due to Xiaomi's founder Lei Jun mentioning him during his annual speech, highlighting their 28-year friendship and the impact of Chen's transition to Douyin live-streaming sales [2][10] - Following Lei Jun's speech, Vancl quickly launched a T-shirt line inspired by the phrase "It's the age to venture," leading to a surge in sales and inquiries for Lei Jun's clothing line [2][3] - Chen Nian's personal Douyin account has been actively promoting content related to Lei Jun, capitalizing on the increased traffic from the speech [2][5] Sales Performance - Within 30 days, Vancl's online sales reached between 25 million to 50 million yuan, primarily driven by Douyin [6] - The "It's the age to venture" T-shirt sold 1,827 units by 3 PM the day after its launch, with some styles already sold out [3][5] - Douyin's contribution to sales includes approximately 10,000 to 25,000 units sold through Chen Nian's account, generating sales of 10 million to 25 million yuan [6] Company Background - Chen Nian co-founded Vancl in 2007, which once thrived as a leading vertical e-commerce platform, achieving over 2 billion yuan in sales in 2010 [8] - The company faced significant challenges, including a 600 million yuan loss in 2011 and a debt of 2 billion yuan, leading to a drastic reduction in staff and operations [8][10] - As of now, Chen Nian is associated with 16 companies, with 9 having been dissolved, indicating a significant contraction in his business ventures [8]