Core Viewpoint - The 2025 China Bakery New Product Launch Week will take place from May 19 to May 22, showcasing over 50 new products from more than 18 well-known companies, emphasizing the collaboration across the entire industry chain to create popular products [1][3]. Group 1: Event Details - The event will be held at Bakery China, Hall 3, Booth F61, featuring a product manual that includes hundreds of new product case studies across 13 major categories [6]. - Attendees can pre-register to receive the product manual on-site, which is available in limited quantities [6]. Group 2: Featured Products - Notable new products include: - Parmigiano Ham Sandwich by Wangqiushan [7] - Mother's Day Cake Series by Miqi [7] - Guava Light Fat Cheese Cake by HPC Bakery [8] - Tiramisu Layered Toast by Rukou Ganghao [9] - Flowering Berry by Sun Beibei Bread [9] - Limited Edition Mother's Day Cakes from various brands [8][9][10]. Group 3: Industry Trends - The event highlights a trend towards seasonal and themed products, particularly for Mother's Day, with many brands launching special cakes and desserts to cater to this occasion [16][26][40]. - The introduction of clean-label products, such as the Green Bean Vegan Cake with only six ingredients, reflects a growing consumer preference for transparency and health-conscious options [30]. Group 4: Market Expansion - Companies like Sunmerry and Little Mermaid are expanding their product lines with innovative offerings, such as French-style baked goods and unique flavor combinations [135][137]. - The industry is witnessing a shift towards incorporating local flavors and ingredients, as seen in products like the Quinoa Walnut Milk Cake [60]. Group 5: Consumer Engagement - The event serves as a platform for brands to engage directly with consumers, allowing them to experience new products firsthand and gather feedback [1][3]. - The emphasis on visually appealing and Instagram-worthy products indicates a strategy to attract younger consumers through social media [18][22].