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母婴护理职业培训
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专业与温度并存,多喜娃引领母婴护理行业新潮流
Sou Hu Wang· 2025-05-27 04:19
Core Insights - Duoxiwa has been recognized as the "No. 1 Brand of Self-Operated Maternity Care in China" by iiMediaResearch, a leading third-party data mining and analysis agency in the new economy sector [1][4]. Industry Overview - The maternal and infant service market in China is experiencing explosive growth, with the market size projected to reach 76,299 billion yuan in 2024 and 89,149 billion yuan by 2027, driven by policy support and evolving consumer demands [3]. - There is a growing trend among mothers for professional and scientific guidance in postpartum care, with 94.5% of respondents believing that postpartum care is necessary, indicating a strong demand for maternity services [3]. Company Development - Since its establishment in Shenzhen in 2010, Duoxiwa has developed a comprehensive ecosystem focused on maternal and infant health services, including over 3,000 self-operated maternity caregivers and a service satisfaction rate of 98% [5][9]. - Duoxiwa's service model emphasizes quality control and understanding customer needs, focusing on postpartum recovery and newborn care, ensuring professional service delivery [7]. Service Expansion - Duoxiwa offers a full-chain service ecosystem that includes postpartum recovery and training schools for maternal and infant care, aiming to provide a one-stop solution for clients [9]. - The company has initiated themed activities like the "Duoxiwa 513 Good Pregnancy Festival" to address emotional care and build connections with families, showcasing its commitment to both functional and emotional support [9]. Future Strategy - Duoxiwa plans to enhance its service offerings by integrating professional services with emotional care, expanding its reach nationwide, and collaborating with various stakeholders to create a supportive network for maternal and infant care [11]. - The company aims to leverage innovation to provide high-quality and convenient maternal health solutions, positioning itself to lead the industry into a new development phase amid the growing opportunities presented by the "three-child policy" and the "she economy" [11].