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“包挂”风撬动消费市场 听说这届年轻人流行“万物皆可挂”
Yang Shi Xin Wen· 2025-09-11 08:30
Group 1 - The rise of trendy and cute accessories, known as "bag buddies," is becoming popular among consumers, featuring a variety of designs from plush toys to cultural creative pendants, with some showcasing distinct regional characteristics [1][7] - In Changsha, a cultural creative store offers a unique shopping experience by allowing customers to select food-themed accessories, with staff acting as "chefs" to create a fun and interactive environment [2][4] - The "garlic bird" bag pendant, resembling a garlic bulb, has gained popularity in Wuhan, becoming a trendy item among young people and selling out both online and offline [7][9] Group 2 - The "garlic bird" combines local dialect humor and cute design, leading to the creation of a limited edition "Wu-Yue War" version, which features the bird holding historical weapons, attracting significant consumer interest [9][11] - The toy industry is focusing on differentiated production and innovative designs, with a recent collaboration between a toy company and the China Aviation Industry Cultural Center resulting in a series of aviation-themed bag pendants that sold out quickly [12][14] - Yangzhou's plush toy industry has developed a mature ecosystem with around 2,000 registered enterprises, generating an annual output value exceeding 20 billion and stable export revenues between 3 billion to 4 billion [18][20]