走在熙熙攘攘的街头你会发现，越来越多年轻人的背包上，摇曳着各式各样的小挂件。从毛绒玩偶到文 创产品，从动漫周边到智能挂件，这些形态各异的小包挂，正悄然掀起一股时尚消费新浪潮，成为人们 情绪表达的"移动符号"。 包挂消费热潮涌现，市场数据亮眼 走进位于上海南京东路的名创优品MINISO LAND全球壹号店，挂满整面墙的包挂产品，从经典动漫IP 到原创设计，品类繁多，价格从几十元到上百元不等，吸引了不少消费者。 在三丽鸥包挂专区，大学生小吕和姐姐正在挑选与自己有"眼缘"的HelloKitty包挂。"这个秋日款很符合 我现在的心情。"小吕一边说，一边将包挂放在背包上比划。 得物App统计显示，今年9月"挂件"关键词搜索量同比增长140%，订单量也实现127%的显著增长。小红 书平台上，"万物皆可挂"话题浏览量突破1亿次。 "从今年年初开始，国内外客户频繁询问包挂产品，于是我们迅速开始开发生产。"陆毅说，为紧跟潮 流，团队每月会开发100款左右包挂，平均一天就有三、四款新品，"我们还获得元气小黄鸭、三丽鸥等 IP授权，开发的包挂产品深受批发商欢迎。" "包挂类产品因开发周期更短、效率更高、形式变化更快等特点，成为潮玩 ...

走在熙熙攘攘的街头你会发现，越来越多年轻人的背包上，摇曳着各式各样的小挂件。从毛绒玩偶 到文创产品，从动漫周边到智能挂件，这些形态各异的小包挂，正悄然掀起一股时尚消费新浪潮，成为 人们情绪表达的"移动符号"。 包挂消费热潮涌现，市场数据亮眼 走进位于上海南京东路的名创优品MINISO LAND全球壹号店，挂满整面墙的包挂产品，从经典动 漫IP到原创设计，品类繁多，价格从几十元到上百元不等，吸引了不少消费者。 在三丽鸥包挂专区，大学生小吕和姐姐正在挑选与自己有"眼缘"的HelloKitty包挂。"这个秋日款很 符合我现在的心情。"小吕一边说，一边将包挂放在背包上比划。 得物App统计显示，今年9月"挂件"关键词搜索量同比增长140%，订单量也实现127%的显著增长。 小红书平台上，"万物皆可挂"话题浏览量突破1亿次。 云南昆明景星花鸟珠宝世界的文创摊位主李女士透露，今年她的摊位挂件销量比去年同期增长了约 20%，游客和年轻白领是主要消费群体，"尤其是有地方特色的包挂更受欢迎，不少游客一次性购买多 个作为伴手礼。" "双十一"前期，浙江义乌市沃安饰品有限公司的工厂里，工人们正在生产线上全神贯注地赶制小马 形状的皮 ...

中青报·中青网记者 孟佩佩 9月18日，北京一家潮玩店，一名男生的背包上挂了多个玩偶。中青报·中青网记者 赵迪/摄 大学生李汇哲观看五月天北京演唱会时，背包上挂上了LABUBU玩偶和五月天官方周边"卜卜"。像他这 样的歌迷不在少数，举办地鸟巢外几乎每个年轻人的背包都成了个性展示架，挂着一个甚至一连串充满 意义的包挂。"背着它们出行，说不定就会遇到同担（共同喜爱同一偶像的粉丝群体——记者注）交换 物料（粉丝之间免费交换自制周边物品——记者注），有一种在陌生地方遇到知己的感觉。"李汇哲 说。 如今，年轻人的背包仿佛挂满了整个世界：既有官方售价几十元的明星周边，也有粉丝站设计的应援 物，更有来自电商平台独立设计师和线下实体店的创意产品，价格从几十到上百元不等。 这股包挂风潮，不仅是一种装饰，更折射出年轻人情感消费与圈层认同的强烈需求。Future Marketing 发布的《情绪消费崛起：2025年市场格局与未来走向》显示，2013年以来，"情绪消费"相关产业年均复 合增长率12%，预计2025年中国市场规模将突破2万亿元。 看似不起眼的小小包挂，是否正在悄然撬动一个意想不到的大市场？ "万物皆可挂" 正在北京读博 ...

Group 1 - The core viewpoint of the articles highlights the rising trend of "bag charms" among young consumers, which serve as a form of social currency and personal expression, driven by popular IPs [1][2][4] - The popularity of bag charms reflects a shift from practical functionality to emotional value, with 64% of consumers prioritizing spiritual consumption, particularly among younger demographics [2][4] - Brands are increasingly leveraging IP collaborations to create bag charm products, which have become a popular marketing strategy, enhancing brand visibility and consumer engagement [5][6] Group 2 - The emergence of bag charms has led to a community of enthusiasts who share and exchange these items, indicating a deeper emotional connection and social belonging among consumers [2][4] - Experts suggest that traditional advertising methods are becoming less effective, and brands are now focusing on emotional connections through products like bag charms, fostering loyalty and engagement [6] - The integration of digital tools and creative designs in the development of bag charms can enhance their appeal and effectiveness in reaching target audiences [8]

Core Insights - The trend of "bag charms" has gained significant popularity among young consumers, with over 100 million views on related topics on social media this year, indicating a shift in consumer behavior towards emotional and personalized accessories [1][5][6] Group 1: Market Trends - "Bag charms" have become a fashionable symbol and emotional support for young people, reflecting their desire for personal expression and connection [1][5] - The average price range for these "bag charms" is between 89 to 159 yuan, making them accessible to a wide audience, particularly the younger demographic [5][6] Group 2: Consumer Behavior - Consumers are increasingly viewing "bag charms" as companions that provide psychological comfort, especially during stressful times, enhancing their emotional well-being [4][5] - The ability to carry these charms allows consumers to express their personalities and interests, leading to the formation of new social circles based on shared values [6] Group 3: Sales Performance - The launch of the "THE MONSTERS" series by Pop Mart saw impressive sales, with over 470,000 units sold within just 10 minutes of its release, highlighting the strong demand for these products [6] - The visibility of "bag charms" in retail spaces, such as being prominently displayed at store entrances, has contributed to their popularity and consumer engagement [6] Group 4: Speculative Behavior - There are emerging speculative behaviors in the market, with some individuals purchasing popular "bag charms" in bulk to resell at inflated prices, indicating a potential for market volatility [7][8]

眼下，各种新潮可爱的小配饰，成为不少人背包上的"包搭子"。从毛绒玩偶到文创挂件，"包搭子"五花八门，有的还呈现出鲜明的地域特色。在湖南长沙， 出名的臭豆腐、辣椒炒肉等特色美食包挂就火出了圈。 城市特色挂包上 有温度的"好搭子" 在长沙一家文创店，小龙虾、咸蛋黄、朝天椒、擂辣椒等"食材"应有尽有，墙上还张贴着菜谱，为顾客打造了有温度的购买体验。顾客挑选好"食材"后，店 员扮演的"厨师"会根据顾客的偏好，为顾客"烹饪美食"，整个互动过程轻松有趣。 此外，在岳麓山文创店，爱晚亭、索道吊厢等造型的毛绒"包搭子"也是人气商品。除了毛绒款式外，还有刺绣、香囊、小蒲扇等款式的小包挂，满足了不同 游客的需求，成为可以带走的"城市纪念"。 游客 张译文：正好刚刚逛过了爱晚亭，再加上它这个颜色是渐变色的，我就非常喜欢。这款风格不一样，它是可爱类型的，是一个索道。 行走的表情包 "蒜鸟"包挂再上新 除了联名款，博物馆还将馆藏文物元素创意转化，打造了"镇馆之宝"系列文创包挂，融入表情包设计的曾侯乙编钟，卡通化的馆藏小动物包挂等，严肃文物 秒变治愈系的文物"包搭子"。 湖南长沙的美食"包搭子"好玩又有趣，而在湖北，一只头上长着"大蒜" ...

Core Viewpoint - The rise of "bag hanging" reflects a shift in consumer logic from practicality to emotional resonance, particularly among young consumers who prioritize emotional value in their purchasing decisions [3][4]. Group 1: Consumer Trends - "Bag hanging" has become a fashion statement among young people, symbolizing their interests and aesthetics, and is perceived as a "portable emotion" that conveys individuality [1][3]. - A survey indicates that 64% of consumers now place greater importance on spiritual consumption, with young people increasingly pursuing self-pleasure, making emotional value a key factor in their purchasing choices [3][4]. Group 2: Social Interaction - The emotional value attached to "bag hanging" serves as a social icebreaker, fostering connections among individuals who share similar interests, both online and offline [4]. - Topics such as "bag hanging combinations" and "niche accessory recommendations" are trending on social media, creating active interest communities where users share collections and styling tips [4]. Group 3: Supply Chain Transformation - The supply side has evolved from mass production to flexible customization, allowing for small-batch, personalized products to be quickly introduced to the market [5]. - The development of smart manufacturing and the prevalence of digital workshops have enabled brands to respond swiftly to young consumers' demands, ensuring niche interests are recognized and catered to [5]. Group 4: Market Growth - The "bag hanging" trend is part of a broader movement in the collectible toy and cultural product market, which is transitioning from niche to mainstream [5]. - According to the "China Trendy Toy and Animation Industry Development Report (2024)," the total value of China's trendy toy industry is expected to reach 110.1 billion yuan by 2026, with an average annual growth rate exceeding 20% [5].

Core Insights - The rise of "bag hanging" reflects a shift in consumer logic from "practicality first" to "emotional resonance" [1][2] - 64% of consumers now prioritize spiritual consumption, with young people increasingly valuing emotional connections in their purchasing decisions [2] - "Bag hanging" serves as a social icebreaker, fostering community and interaction among consumers through shared interests [2] Group 1: Consumer Trends - "Bag hanging" has become a fashionable expression among young people, representing their preferences and emotions [1][2] - The trend signifies a deeper emotional connection to products, transforming consumption from a cold transaction to a warm emotional bond [2] - Social media discussions around "bag hanging" and niche accessories have created active interest communities, enhancing social value in new consumption [2] Group 2: Supply Chain Transformation - The supply side has shifted from "mass production" to "flexible customization," allowing for small-batch, personalized products to meet niche demands [3] - Advances in smart manufacturing and digital workshops have enabled quick market responses to consumer preferences, exemplified by the rapid launch of "bag hanging" merchandise related to popular media [3] Group 3: Market Growth - The Chinese潮玩 (trendy toy) industry is projected to reach a total value of 110.1 billion yuan by 2026, with an annual growth rate exceeding 20% [4] - The success of the潮玩 market highlights the vibrant new consumer demand and the supply side's adaptation to appeal to younger demographics [4] - As consumer needs evolve and supply capabilities improve, more creative and emotionally resonant products like "bag hanging" are expected to emerge, injecting vitality into the market [4]

Core Insights - The rise of "bag hanging" reflects a shift in consumer logic from "practicality first" to "emotional resonance" [1][2] - "Bag hanging" has become a fashion statement among young people, representing their preferences and emotions, transforming consumption into a warm emotional connection [1][2] Consumer Trends - A survey indicates that 64% of consumers prioritize spiritual consumption, with young people increasingly valuing emotional significance in their purchasing decisions [2] - "Bag hanging" serves as a social icebreaker, fostering community among users who share similar interests through social media discussions and offline interactions [2] Supply Chain Dynamics - The industry has shifted from mass production to flexible customization, allowing for small-batch, personalized products to meet niche demands [3] - The development of smart manufacturing and digital workshops has enabled quick market responses to consumer preferences, exemplified by the rapid launch of "bag hanging" merchandise related to popular media [3] Market Growth - The Chinese潮玩 (trendy toy) industry is projected to reach a total value of 110.1 billion yuan by 2026, with an average annual growth rate exceeding 20% [3] - The vibrant performance of the潮玩 market reflects the robust vitality of new consumer demands and the supply side's responsiveness to young consumers [3]