以下文章来源于新周刊 ，作者草莓脆 新周刊 . 中国最新锐的生活方式周刊。 本文来自微信公众号： 新周刊 ，作者：草莓脆，编辑：宋爽，题图来自：AI生成 一个小知识：你可能知道Labubu已经要拍大电影了，但你还需要知道的是，现在潮玩届的当红顶 流，当属星星人。 盲盒隐藏款溢价12倍，新系列开卖即售罄，线下快闪店开放首日库存全空……依然是熟悉的流程， Labubu的成名史，也是星星人的来时路。 甚至这两大顶流的爆火，都离不开同一个助力——包挂。Labubu是被明星网红当成包挂带货而红 的，而星星人现时人气最高的款式，也是毛绒挂件系列。众所周知，无论你爱的是哪个泡泡玛特，包 挂款都会是你最爱而不得的那一个。 时尚界的"那位女人"、名字就是爱马仕铂金包灵感来源的潮流祖师奶简·伯金 （Jane·Birkin） ，很多 年前就说过， "我经常在包上挂东西，是因为不希望我的包和别人的一样"。 而到了包挂变成现象级潮流的2025年，它已经是街头巷尾随处可见的时尚元素。追求"我们不一 样"的年轻人，都殊途同归地走向一种表达， 把包挂作为可携带的"情绪容器"， 随时随地亮明态 度。 年轻人行走在外闯荡社会，身份是包挂给的。看 ...

近来，"包挂热"在年轻消费者群体中持续升温。 走在街上，可以发现不少年轻人的背包上有各式各样的包挂，有毛绒玩偶，也有各地的特色文创。社交 平台上，有关"包挂""包搭子"等相关话题的浏览量超过亿次，许多网友分享交流包挂搭配、DIY包挂技 巧等。 包挂受到年轻人青睐的原因之一是价格不贵，花几十元就能给日常注入新鲜感，性价比高。 在北京一家互联网公司工作的95后小杨则将包挂视作"另一张名片"。他的通勤包上有两个包挂，"一个 是我的家乡山西大同的文创挂件，一个是我很喜欢的电影周边哪吒的挂件。" 对很多人而言，包挂不仅是装饰，能够展示兴趣、审美，更是一种"情绪急救包"。与手办、模型等不 同，包挂具有"可携带"的独特优势，能随时随地陪伴使用者。 包挂万象：从装饰到情感载体 "日更包挂"是不少年轻人的生活日常。 "换一个包挂，就像换了一款新包。"在北京的一家文创商店，今年读大三的徐同学正在挑选包挂。 她热衷于收集各类潮玩包挂，并根据季节、场合、衣着甚至心情来搭配不同款式，"比如今天穿蓝色牛 仔套装，我就会选同色系的包挂。如果心情好就挂一个太阳玩偶，如果心情一般就挂一个乌云玩偶。" 店里一整面墙上挂满了包挂产品，从经典动漫I ...

Core Insights - The eighth China International Import Expo (CIIE) saw approximately 100 enterprises and institutions continuing their participation, with 64 signing up for the ninth CIIE and 28 becoming members and think tank partners of the Hongqiao International Economic Forum [1] - The upcoming 2025 CIIE Quality Products Trade Fair, set to debut in December, aims to showcase high-quality products in specific fields, directly targeting consumers [3] Group 1: Participation and Impact - A total of 10 enterprises and institutions signed up for the 2025 CIIE Quality Products Trade Fair, which will extend the reach of quality products beyond the main event [3] - Companies that have participated in all eight editions of the CIIE have transformed the event from a product display platform to a global launch stage for new products, reflecting their confidence in the Chinese consumer market [5][7] - The consumer goods exhibition area of this year's CIIE covered 84,000 square meters, featuring over 700 enterprises from more than 70 countries and regions, demonstrating the deep value of the CIIE beyond just being an exhibition [13] Group 2: Product Launches and Innovations - A French cosmetics company showcased 25 brands, including three Asian debut products and four global and Chinese debut beauty technologies, marking the largest scale of product launches in the event's history [5] - A Swedish company, also an eight-time participant, introduced a "Chinese New Year" series with over 150 new affordable products set to launch in the Chinese market by 2026 [10] - An Australian alpaca accessory manufacturer, maintaining its participation streak, has introduced co-branded products to better align with the Chinese market, aiming to expand its presence through the CIIE [12]

Core Insights - The rise of bag charms has become a significant trend among young consumers, serving as a form of emotional expression and fashion statement [2][4][10] Market Data - In September, the keyword "charms" saw a 140% year-on-year increase in search volume on the Dewu App, with order volume rising by 127% [3] - Sales of bag charms at a local creative stall in Kunming increased by approximately 20% compared to the same period last year, with tourists and young professionals being the main consumer groups [3] - From May to the present, the average monthly sales growth of bag charms at a Zhejiang factory reached 20%, with some months seeing sales double [4] Consumer Behavior - The concept of "daily bag charms" has become a routine for many young people, with over 40.1% of young consumers willing to pay for emotional value and personal interests [4][5] - Bag charms are viewed as important tools for emotional expression and stress relief, providing visual and tactile pleasure [5][6] Cultural Significance - Bag charms are increasingly being infused with cultural elements, serving as mobile symbols of regional culture and identity [7][10] - The popularity of bag charms among overseas tourists indicates a growing interest in Chinese culture, with significant increases in overseas revenue for brands like Pop Mart [10] Industry Trends - The production of bag charms is characterized by shorter development cycles and higher efficiency, making them a preferred choice for trendy brands [4][6] - The future of the bag charm market is expected to be diversified, with cultural significance and technological advancements expanding their functional boundaries [10]

Core Insights - The rise of bag charms has become a significant trend among young consumers, serving as a form of emotional expression and fashion statement [2][4][10] Market Data - In September, the keyword "charms" saw a 140% year-on-year increase in search volume on the Dewu App, with order volume rising by 127% [3] - Sales of bag charms at a local vendor in Kunming increased by approximately 20% compared to the previous year, with tourists and young professionals being the primary consumers [3] - The average monthly sales growth for bag charms at a Zhejiang factory reached 20% since May, with some months seeing sales double [3] Consumer Behavior - Young consumers are increasingly purchasing bag charms to express their emotions and personal style, with over 40.1% of them willing to pay for emotional value and interests [4][5] - The trend of "daily bag charms" has emerged, with consumers selecting charms that match their mood each day [4] Cultural Significance - Bag charms are evolving into cultural symbols, with local creative products reflecting regional characteristics and becoming popular among tourists [7][10] - The integration of cultural elements into bag charms is enhancing their appeal, making them a medium for cultural expression and identity [10] Industry Trends - The production of bag charms is characterized by shorter development cycles and higher efficiency, making them a preferred choice for trendy brands [4][6] - The market for bag charms is expected to diversify, with cultural content and technological advancements expanding their functionality beyond mere decoration [10]

Core Insights - The trend of attaching various charms and accessories to backpacks among young people reflects a strong demand for emotional consumption and community identity [2][4][5] - The emotional consumption industry has seen an average annual growth rate of 12% since 2013, with the market size in China expected to exceed 2 trillion yuan by 2025 [2] - The rise of customizable and creative bag charms is becoming a significant market opportunity, driven by the desire for personal expression and unique style among consumers [7][8] Emotional Consumption - The concept of "emotional consumption" is gaining traction, with young consumers increasingly seeking products that resonate with their personal experiences and identities [2][6] - The popularity of bag charms is indicative of a shift from high-priced collectibles to affordable, practical accessories that can be easily showcased [7][8] Market Trends - The bag charm market is experiencing rapid growth, with a 140% year-on-year increase in search volume and a 127% rise in order volume for "charms" on e-commerce platforms [6] - Many businesses are adapting to this trend by introducing original and creative bag charms, with prices typically around 20 yuan, making them accessible to young consumers [6][7] Cross-Industry Collaborations - Bag charms are becoming popular in cross-industry collaborations, with various brands, including tea and coffee companies, offering limited edition charms as promotional items [8][9] - Cultural institutions and publishers are also leveraging this trend by creating themed bag charms that resonate with local culture and literature, enhancing consumer engagement [8][9] Consumer Behavior - Young consumers are increasingly using bag charms to express their individuality and document their travels, indicating a shift in how personal accessories are perceived [4][5] - The appeal of bag charms often hinges on their visual attractiveness and the stories behind the associated intellectual properties, making them a significant part of contemporary consumer culture [9]

Group 1 - The core viewpoint of the articles highlights the rising trend of "bag charms" among young consumers, which serve as a form of social currency and personal expression, driven by popular IPs [1][2][4] - The popularity of bag charms reflects a shift from practical functionality to emotional value, with 64% of consumers prioritizing spiritual consumption, particularly among younger demographics [2][4] - Brands are increasingly leveraging IP collaborations to create bag charm products, which have become a popular marketing strategy, enhancing brand visibility and consumer engagement [5][6] Group 2 - The emergence of bag charms has led to a community of enthusiasts who share and exchange these items, indicating a deeper emotional connection and social belonging among consumers [2][4] - Experts suggest that traditional advertising methods are becoming less effective, and brands are now focusing on emotional connections through products like bag charms, fostering loyalty and engagement [6] - The integration of digital tools and creative designs in the development of bag charms can enhance their appeal and effectiveness in reaching target audiences [8]

Core Insights - The trend of "bag charms" has gained significant popularity among young consumers, with over 100 million views on related topics on social media this year, indicating a shift in consumer behavior towards emotional and personalized accessories [1][5][6] Group 1: Market Trends - "Bag charms" have become a fashionable symbol and emotional support for young people, reflecting their desire for personal expression and connection [1][5] - The average price range for these "bag charms" is between 89 to 159 yuan, making them accessible to a wide audience, particularly the younger demographic [5][6] Group 2: Consumer Behavior - Consumers are increasingly viewing "bag charms" as companions that provide psychological comfort, especially during stressful times, enhancing their emotional well-being [4][5] - The ability to carry these charms allows consumers to express their personalities and interests, leading to the formation of new social circles based on shared values [6] Group 3: Sales Performance - The launch of the "THE MONSTERS" series by Pop Mart saw impressive sales, with over 470,000 units sold within just 10 minutes of its release, highlighting the strong demand for these products [6] - The visibility of "bag charms" in retail spaces, such as being prominently displayed at store entrances, has contributed to their popularity and consumer engagement [6] Group 4: Speculative Behavior - There are emerging speculative behaviors in the market, with some individuals purchasing popular "bag charms" in bulk to resell at inflated prices, indicating a potential for market volatility [7][8]

Group 1 - The rise of trendy and cute accessories, known as "bag buddies," is becoming popular among consumers, featuring a variety of designs from plush toys to cultural creative pendants, with some showcasing distinct regional characteristics [1][7] - In Changsha, a cultural creative store offers a unique shopping experience by allowing customers to select food-themed accessories, with staff acting as "chefs" to create a fun and interactive environment [2][4] - The "garlic bird" bag pendant, resembling a garlic bulb, has gained popularity in Wuhan, becoming a trendy item among young people and selling out both online and offline [7][9] Group 2 - The "garlic bird" combines local dialect humor and cute design, leading to the creation of a limited edition "Wu-Yue War" version, which features the bird holding historical weapons, attracting significant consumer interest [9][11] - The toy industry is focusing on differentiated production and innovative designs, with a recent collaboration between a toy company and the China Aviation Industry Cultural Center resulting in a series of aviation-themed bag pendants that sold out quickly [12][14] - Yangzhou's plush toy industry has developed a mature ecosystem with around 2,000 registered enterprises, generating an annual output value exceeding 20 billion and stable export revenues between 3 billion to 4 billion [18][20]

Core Viewpoint - The rise of "bag hanging" reflects a shift in consumer logic from practicality to emotional resonance, particularly among young consumers who prioritize emotional value in their purchasing decisions [3][4]. Group 1: Consumer Trends - "Bag hanging" has become a fashion statement among young people, symbolizing their interests and aesthetics, and is perceived as a "portable emotion" that conveys individuality [1][3]. - A survey indicates that 64% of consumers now place greater importance on spiritual consumption, with young people increasingly pursuing self-pleasure, making emotional value a key factor in their purchasing choices [3][4]. Group 2: Social Interaction - The emotional value attached to "bag hanging" serves as a social icebreaker, fostering connections among individuals who share similar interests, both online and offline [4]. - Topics such as "bag hanging combinations" and "niche accessory recommendations" are trending on social media, creating active interest communities where users share collections and styling tips [4]. Group 3: Supply Chain Transformation - The supply side has evolved from mass production to flexible customization, allowing for small-batch, personalized products to be quickly introduced to the market [5]. - The development of smart manufacturing and the prevalence of digital workshops have enabled brands to respond swiftly to young consumers' demands, ensuring niche interests are recognized and catered to [5]. Group 4: Market Growth - The "bag hanging" trend is part of a broader movement in the collectible toy and cultural product market, which is transitioning from niche to mainstream [5]. - According to the "China Trendy Toy and Animation Industry Development Report (2024)," the total value of China's trendy toy industry is expected to reach 110.1 billion yuan by 2026, with an average annual growth rate exceeding 20% [5].