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小“包挂”成为消费新宠 潮玩经济解锁“Z世代”消费“密码”
Yang Shi Wang· 2025-09-11 09:41
Group 1 - The trend of attaching various accessories to backpacks, known as "bag buddies," has become a form of personal expression among young people [1][7] - In Changsha, local delicacies like stinky tofu and spicy stir-fried meat have been transformed into popular bag accessories, showcasing regional characteristics [7][9] - A creative store in Changsha allows customers to select ingredients for DIY food-themed bag accessories, enhancing the shopping experience with interactive cooking [9][11] Group 2 - The "garlic bird" bag accessory, resembling a garlic bulb, has gained popularity in Wuhan, becoming a trendy expression among local youth [13] - The "garlic bird" has been upgraded with a collaborative design featuring historical elements, attracting significant consumer interest [13][15] - In Dongguan, a complete industrial chain for small bag accessories is emerging, encompassing design, production, and distribution [16][20] Group 3 - A toy company in Dongguan launched a bag accessory that sold out 20,000 units online within three days, indicating strong market demand [18] - Dongguan is recognized as a major toy export base, housing over 4,000 toy manufacturers and 1,500 supporting enterprises, facilitating a robust production ecosystem [20]
“包挂”风撬动消费市场 听说这届年轻人流行“万物皆可挂”
Yang Shi Xin Wen· 2025-09-11 08:30
Group 1 - The rise of trendy and cute accessories, known as "bag buddies," is becoming popular among consumers, featuring a variety of designs from plush toys to cultural creative pendants, with some showcasing distinct regional characteristics [1][7] - In Changsha, a cultural creative store offers a unique shopping experience by allowing customers to select food-themed accessories, with staff acting as "chefs" to create a fun and interactive environment [2][4] - The "garlic bird" bag pendant, resembling a garlic bulb, has gained popularity in Wuhan, becoming a trendy item among young people and selling out both online and offline [7][9] Group 2 - The "garlic bird" combines local dialect humor and cute design, leading to the creation of a limited edition "Wu-Yue War" version, which features the bird holding historical weapons, attracting significant consumer interest [9][11] - The toy industry is focusing on differentiated production and innovative designs, with a recent collaboration between a toy company and the China Aviation Industry Cultural Center resulting in a series of aviation-themed bag pendants that sold out quickly [12][14] - Yangzhou's plush toy industry has developed a mature ecosystem with around 2,000 registered enterprises, generating an annual output value exceeding 20 billion and stable export revenues between 3 billion to 4 billion [18][20]