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成都和东莞为何如此“登对”?从这场对接会看城市潮玩产业基因
Mei Ri Jing Ji Xin Wen· 2025-10-16 04:11
Core Insights - The event "潮玩总动员•2025成都文创产业(粤港澳大湾区)合作对接会" held in Dongguan aimed to foster collaboration between Chengdu's cultural creativity and the manufacturing capabilities of the Guangdong-Hong Kong-Macao Greater Bay Area [1][2] - Over 20 projects were signed at the event, with a total value exceeding 10 billion yuan, highlighting the strong partnership potential between the two regions [1][6] Group 1: Event Overview - The event featured a vibrant atmosphere with numerous interactions among representatives from Chengdu and the Greater Bay Area, emphasizing the search for ideal partners [1] - The dialogue at the event reflected a mutual interest in high-end craftsmanship and market expansion into Southeast Asia [1][2] Group 2: Industry Strengths - Chengdu is recognized as a hub for content creation, with a cultural industry value-added of 187.2 billion yuan in the first half of 2025, marking a 7.4% year-on-year growth [2] - Dongguan is a manufacturing powerhouse, producing approximately 85% of China's潮玩 (trendy toys) and housing over 4,000 toy companies, creating a robust industrial cluster [2][3] Group 3: Collaboration and Projects - The signed projects cover a wide range of collaborations, including high-end smart manufacturing, IP licensing, and theme park construction [6] - Notable partnerships include the collaboration between Chenghua District and Jinshi 3D Super Printing Factory, as well as the agreement with Guangdong Jianmei New Materials for customized design and smart manufacturing [6] Group 4: Alliance Formation - A new alliance, the Chengdu-Greater Bay Area潮玩协同创新发展联盟, was established to strengthen ties and facilitate market responsiveness between the two regions [6][7] - This alliance represents a new model of collaboration, aiming to drive the潮玩 industry towards a broader global market [7] Group 5: Future Vision - Chengdu is implementing a "full park" strategy with 42 industrial parks to support IP incubation and industrialization [11] - Dongguan's established logistics and trade networks will provide a pathway for Chengdu's IP to reach international markets, creating a seamless connection from IP incubation to smart manufacturing and international marketing [11]