Core Viewpoint - The emergence of "edamame milk tea" has become a spring sensation in the beverage industry, with brands like Nayuki, Percent Tea, and Jacques Coffee promoting it, leading to significant sales success and consumer engagement [4][6][17]. Group 1: Product Launch and Popularity - "Edamame milk tea" has quickly risen to the top three in sales, with some stores even running out of stock due to high demand [4][5]. - The product features unique combinations, such as Percent Tea's "Edamame Biluo Spring with Salted Cheese," priced at 20 yuan, which combines local edamame with Biluo Spring tea and oat milk [9][10]. - Other brands have also introduced their versions, like Jacques Coffee's "Edamame Longjing" and Nayuki's "Edamame Avocado Yogurt Cup," both receiving positive feedback [12][14]. Group 2: Consumer Reception and Marketing - Social media discussions about "edamame milk tea" have surged, with over 10,000 related posts and significant engagement on platforms like Xiaohongshu [9]. - Percent Tea's marketing strategy, including a collaboration with Tesla offering a chance to win a Model 3, has attracted considerable attention and consumer interest [37][41]. Group 3: Innovation and Market Trends - The introduction of edamame as a beverage ingredient reflects a broader trend in the tea industry towards incorporating vegetables, following the popularity of fruit and vegetable teas [45]. - Edamame's versatility and mild flavor make it a more appealing alternative to other trendy ingredients like kale, which can have a stronger taste [30][32]. - The stable supply chain and lower cost of edamame compared to other trendy ingredients contribute to its attractiveness for beverage brands [34][35]. Group 4: Future Directions - The industry is expected to continue exploring unique and seasonal ingredients, with a focus on creating differentiated products that resonate with consumers [49][50]. - The emphasis will be on integrating creativity and curiosity into product development to maintain consumer interest and engagement over time [52].