2025年8月，喜茶推出全新品类"茶特调"，产品研发进一步强化茶作为新茶饮的产品主角，选用喜茶标准下自研定制的高品质真茶，通过更加突出茶汤本身 风味的风味结构与品饮方式，不断为消费者带来感知茶的更多差异化体验。产品打破了新茶饮惯常的调配逻辑，以"茶"为核心，让消费者在每一口中都能清 晰感知到茶韵的流动与延展，真正实现"茶味可见、茶香可循"。 上新以来系列多款单品热度不断，不仅首款茶特调"雪毫茉王芭乐"持续热卖，成为口碑之作，"奇兰苹果杏特调"更因供不应求一度售罄。与此同时，系列产 品"酱香白脱碎银子"与"牛肝菌碎银子特调"等大胆融合独特食材与茶底的作品，凭借出乎意料的风味组合，在社交平台上引发广泛热议，展现出茶饮创新的 无限可能。茶特调已逐渐发展为备受行业关注的新品类方向。喜茶的一系列成功，不仅进一步巩固了其在茶原料与工艺研发上的引领地位，也推动整个新茶 饮行业回归对茶本质的深入探索，为品类演进提供了重要路径。凭借突出的市场表现与创新价值，成功入选年度行业推荐榜单。 ...

Core Viewpoint - The combination of Pu Bei Chen Pi and white tea is identified as a significant trend in the development of healthy tea beverages, referred to as the "soul drink" [3][4]. Group 1: Product Characteristics - Pu Bei Chen Pi possesses unique qualities such as "ecological + selenium-rich + longevity," which complement the "elegant and health-promoting" attributes of white tea [3][10]. - The synergistic effects of Chen Pi and white tea enhance their health benefits, with white tea being rich in polyphenols and amino acids, providing antioxidant and moisture-removing properties, while Chen Pi is known for its ability to strengthen the spleen and aid digestion [6][7]. Group 2: Flavor Profile - The flavor profile of the combination offers a balanced experience, where the sweetness and freshness of white tea counterbalance the spiciness and richness of Chen Pi, creating a layered taste experience that exceeds the sum of its parts [8][9]. Group 3: Market Potential - The market potential for the "Chen Pi + white tea" combination is significant, with opportunities for product innovation and market adaptation. This includes traditional forms like tea cakes and loose tea, as well as convenient formats such as small packages, cold brew tea bags, and instant tea powders [13][14][15]. - The product can cater to various consumer scenarios, including office, commuting, and travel, enhancing its market appeal [16]. Group 4: Target Demographics - Innovative approaches can attract younger consumers by integrating with trendy beverages like milk tea and fruit tea, or by incorporating health attributes such as low sugar and zero calories, aligning with the dual demand for health and trendiness among young people [17][18]. Group 5: Industry Outlook - The Pu Bei Chen Pi industry is on a trajectory towards a target of 10 billion, indicating substantial growth potential. Continuous innovation and deepening of the industry will help elevate the unique value of Pu Bei Chen Pi, allowing traditional tea beverages to thrive in the modern market [20][21].

Core Viewpoint - The article discusses the rising trend of incorporating mushrooms into tea beverages, highlighting how brands are moving from aesthetic appeal to genuine flavor integration, thus creating unique and differentiated products in the competitive tea drink market [4][19]. Group 1: Product Innovation - The introduction of "Mushroom" elements in tea drinks is not limited to one brand; it reflects a broader trend where various brands are experimenting with real mushrooms in their products [7][19]. - The product "米其牛肝菌喜拉朵" by Heytea combines unique ingredients like porcini mushroom white sauce and Yunnan Pu'er tea, showcasing a successful blend of flavors that has garnered positive consumer feedback [4][19]. - Other brands, such as "吉茶阿布" and "四叶咖," have also introduced mushroom-infused products, demonstrating a shift from mere visual appeal to authentic flavor experiences [10][12][14]. Group 2: Consumer Demand - Consumers are willing to pay for mushroom-infused tea drinks due to the perceived value of the ingredients, which are often considered "mountain delicacies" and resonate with both local and external consumers [19][21]. - The health benefits associated with mushrooms, such as those found in lion's mane and reishi, align with modern consumer preferences for healthier beverage options [21][23]. - The trend indicates a growing consumer interest in unique, valuable, and personalized drink experiences, moving away from generic offerings [23]. Group 3: Industry Trends - The tea drink industry is experiencing a shift back to product-centric innovation, as brands seek to differentiate themselves in a saturated market [21][23]. - The incorporation of unexpected ingredients like mushrooms, edamame, and even liquor into tea drinks reflects a broader trend of creativity and experimentation within the industry [23]. - This movement suggests that the industry is gradually returning to its roots of focusing on quality and authenticity in product development, rather than solely chasing trends and marketing gimmicks [23].

Core Viewpoint - The emergence of "edamame milk tea" has become a spring sensation in the beverage industry, with brands like Nayuki, Percent Tea, and Jacques Coffee promoting it, leading to significant sales success and consumer engagement [4][6][17]. Group 1: Product Launch and Popularity - "Edamame milk tea" has quickly risen to the top three in sales, with some stores even running out of stock due to high demand [4][5]. - The product features unique combinations, such as Percent Tea's "Edamame Biluo Spring with Salted Cheese," priced at 20 yuan, which combines local edamame with Biluo Spring tea and oat milk [9][10]. - Other brands have also introduced their versions, like Jacques Coffee's "Edamame Longjing" and Nayuki's "Edamame Avocado Yogurt Cup," both receiving positive feedback [12][14]. Group 2: Consumer Reception and Marketing - Social media discussions about "edamame milk tea" have surged, with over 10,000 related posts and significant engagement on platforms like Xiaohongshu [9]. - Percent Tea's marketing strategy, including a collaboration with Tesla offering a chance to win a Model 3, has attracted considerable attention and consumer interest [37][41]. Group 3: Innovation and Market Trends - The introduction of edamame as a beverage ingredient reflects a broader trend in the tea industry towards incorporating vegetables, following the popularity of fruit and vegetable teas [45]. - Edamame's versatility and mild flavor make it a more appealing alternative to other trendy ingredients like kale, which can have a stronger taste [30][32]. - The stable supply chain and lower cost of edamame compared to other trendy ingredients contribute to its attractiveness for beverage brands [34][35]. Group 4: Future Directions - The industry is expected to continue exploring unique and seasonal ingredients, with a focus on creating differentiated products that resonate with consumers [49][50]. - The emphasis will be on integrating creativity and curiosity into product development to maintain consumer interest and engagement over time [52].