Core Insights - The article highlights the significant impact of night economy initiatives across various regions in China, showcasing how cultural integration and innovative projects are driving consumer engagement and economic growth [1][3][5]. Night Economy + Traditional Culture - In Longting County, Fujian, the "Ting Water Three Thousand" project, with a total investment of 103 million yuan, integrates the local Hakka culture with night tourism along the Ting River, enhancing the cultural tourism market [3]. - In Xun County, Henan, traditional folk performances have become a highlight of the night scene, attracting numerous visitors and boosting local tourism [5][6]. - Xun County's night economy is thriving, with night-time consumption accounting for over 80% of total daily spending, following the designation as a national-level night cultural and tourism consumption aggregation area [6]. Night Economy + Unique Markets - The "Yidexi" night market in Inner Mongolia features local intangible cultural heritage foods and products, attracting tourists and energizing the local night economy [8]. - In Baiyin, Gansu, a traditional Chinese medicine night market has been established, addressing the health needs of working individuals by offering services like acupuncture and cupping during evening hours [10]. - Nanchang, Jiangxi, has introduced "Qihuang Night Market," blending traditional Chinese medicine with modern trends, appealing to younger consumers and promoting economic growth through cultural experiences [13]. Night Economy + Performance Activities - Chongqing has implemented regular drone light shows, enhancing the city's night-time appeal and stimulating local consumption [16]. - The "Unnight Chongqing Life Festival" features over 150 recommended spots for visitors, creating a vibrant summer experience [18]. - Kaifeng, Henan, has launched a series of night-themed activities that leverage its rich cultural heritage, resulting in a 230% increase in visitor numbers compared to the previous year [20][22].