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民生银行南京分行:以实干践初心 绘就金融消保为民新图景
Jiang Nan Shi Bao· 2025-06-12 07:23
Core Viewpoint - Minsheng Bank Nanjing Branch is committed to providing practical services for the public, integrating innovative practices and warm services to meet real-life needs, and demonstrating the responsibility of financial institutions [1] Group 1: Fraud Prevention - The bank utilizes a big data risk control system and frontline employee insights to effectively mitigate new types of fraud crises, successfully preventing a customer from losing 50,000 yuan through timely intervention [2] - The bank actively conducts financial knowledge education focusing on account safety, payment security, and fraud prevention to enhance consumers' financial safety awareness and self-protection capabilities [2] Group 2: Elderly Services - The bank has optimized its services for the elderly, including home visits for those unable to visit branches, as demonstrated by a case where a staff member assisted an elderly customer with account issues at home [3][4] - The bank has established "green channels" for elderly customers, equipped branches with senior-friendly facilities, and launched a "senior version" mobile banking app to improve accessibility and user experience for older clients [4] Group 3: Support for Disabled Individuals - The bank has implemented a "barrier-free service + long-term care" model to provide specialized financial services for visually impaired individuals and their employees, ensuring they can access necessary banking services [5] - The bank has developed a unique brand "Special Love for Special You" to offer customized financial education and services for disabled individuals, utilizing various formats to present financial knowledge in an accessible manner [6] Group 4: Future Commitment - The bank aims to continue its consumer demand-oriented approach, deepening innovative practices to enhance the effectiveness and warmth of financial services, contributing to a healthy and sustainable financial consumption environment [7]