11月15日，第五届"自在卡杯"广场舞大赛全国总决赛在广州市文化馆落下帷幕，从松花江到珠江，从天 山脚下到南粤大地，来自天南地北的中老年舞者们齐聚羊城，用灵动舞步勾勒银发活力，共同献出一场 曼妙精彩的视听盛宴。 用舞蹈书写"情暖夕阳"佳话 多元举措护航"老有颐养" "广发银行坚决贯彻党中央决策部署，落实中国人寿集团'333战略'，将养老金融列为全行重点工 程。"该行相关负责人表示，依托中国人寿集团综合金融优势，广发银行正着力打造"养老金金融、养老 服务金融、养老生态金融、养老财富管理、养老产业金融"五位一体协同发展格局，目前已取得多项亮 眼成效。 从2016年开始，广发银行将"自在卡杯"广场舞大赛打造为具有全国影响力的群众文体盛会。今年大赛由 广发银行携手中国人寿各成员单位共同办赛，全国共计近1000支队伍、15000名舞者参与，自6月启动以 来，先后历经城市初赛、半决赛，最终18支舞队、超300名选手脱颖而出，站上总决赛的舞台。 在养老金融实践中，广发银行持续探索"金融+养老"深度融合路径：在粤港澳大湾区推出社保一卡通服 务，便利港澳居民北上养老与内地居民跨境生活；"第一支柱"基本养老保险与"第三支柱"个人 ...

Core Viewpoint - The article highlights the efforts of Guangfa Bank's Chongqing branch in enhancing financial services, particularly focusing on the elderly population and improving consumer financial education, thereby contributing to the high-quality development of the local economy [1][3][10]. Group 1: Financial Services for the Elderly - Guangfa Bank's Chongqing branch launched the "Respect for the Elderly Month" initiative on October 10, focusing on optimizing payment services and providing financial education to the elderly [3]. - The bank has upgraded its physical locations to be more accessible for seniors and introduced a "Silver Channel" customer service hotline, along with a simplified mobile banking app for older users [3][4]. - The bank has seen a 5.82% increase in personal pension account openings, totaling 74,600 accounts, and has launched over 220 personal pension products as of September 2025 [3]. Group 2: Consumer Financial Education and Protection - Guangfa Bank emphasizes the importance of consumer financial education, particularly for vulnerable groups such as the elderly and youth, to protect their financial interests [10][11]. - The bank has collaborated with local anti-fraud centers to combat financial scams, successfully blocking multiple fraudulent schemes targeting consumers [10]. - Various community outreach programs have been implemented to educate the public on financial safety, including workshops and distribution of informational materials [11]. Group 3: Payment Services Optimization - The bank has actively promoted its "零钱包" (small change wallet) service to enhance payment convenience for both merchants and residents [6]. - Guangfa Bank has established a one-stop service at the Jiangbei International Airport to assist foreign travelers with payment and travel needs, ensuring a seamless experience [7][8]. - The bank's initiatives aim to improve the overall payment service landscape in Chongqing, contributing to a more attractive international business environment [6].

Core Viewpoint - Minsheng Bank Nanjing Branch is committed to providing practical services for the public, integrating innovative practices and warm services to meet real-life needs, and demonstrating the responsibility of financial institutions [1] Group 1: Fraud Prevention - The bank utilizes a big data risk control system and frontline employee insights to effectively mitigate new types of fraud crises, successfully preventing a customer from losing 50,000 yuan through timely intervention [2] - The bank actively conducts financial knowledge education focusing on account safety, payment security, and fraud prevention to enhance consumers' financial safety awareness and self-protection capabilities [2] Group 2: Elderly Services - The bank has optimized its services for the elderly, including home visits for those unable to visit branches, as demonstrated by a case where a staff member assisted an elderly customer with account issues at home [3][4] - The bank has established "green channels" for elderly customers, equipped branches with senior-friendly facilities, and launched a "senior version" mobile banking app to improve accessibility and user experience for older clients [4] Group 3: Support for Disabled Individuals - The bank has implemented a "barrier-free service + long-term care" model to provide specialized financial services for visually impaired individuals and their employees, ensuring they can access necessary banking services [5] - The bank has developed a unique brand "Special Love for Special You" to offer customized financial education and services for disabled individuals, utilizing various formats to present financial knowledge in an accessible manner [6] Group 4: Future Commitment - The bank aims to continue its consumer demand-oriented approach, deepening innovative practices to enhance the effectiveness and warmth of financial services, contributing to a healthy and sustainable financial consumption environment [7]