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日照莒县构筑沉浸式全域旅游新高地
Core Insights - The article highlights the vibrant cultural and tourism development in Ju County, showcasing various events and attractions that enhance local economic growth and community engagement [1][2][3][4]. Group 1: Cultural Events and Attractions - The lighting show at the ancient city of Ju showcases a blend of traditional and modern elements, attracting significant tourist interest [1]. - Various performances, including cultural short plays and traditional dances, contribute to a lively atmosphere, enhancing the visitor experience [1]. - The Dragon Mountain Town features interactive activities for children, such as observing beehives, which adds to the family-friendly appeal of the area [2]. Group 2: Economic Impact - The influx of tourists, particularly from Anhui and Henan, has led to high occupancy rates in local hotels, indicating a strong demand for accommodation [2]. - The county has hosted over 20 high-quality sports events this year, drawing more than 60,000 participants, which boosts local tourism and consumption [3]. - The "Cool Summer" initiative promotes two-day travel packages that connect coastal and mountainous attractions, effectively increasing visitor stay duration and resource sharing [3]. Group 3: Innovative Marketing Strategies - Ju County leverages social media and short video platforms to promote its cultural heritage and local cuisine, enhancing visibility and attracting visitors [3]. - The county's marketing strategy includes targeted advertising to coastal tourists, promoting a seamless travel experience between different attractions [3][4]. Group 4: Overall Development - The integration of cultural and tourism sectors in Ju County is creating a dynamic environment that fosters economic growth and community vitality [4].