中国商报（记者 蒋永霞）初冬的延庆，长城脚下银装素裹，世园公园静谧悠然，滑雪场人声鼎沸。作为首都生态涵养区，延庆正以一场由政策驱动、场景 牵引、产业融合的消费变革，悄然重塑区域商业格局。 北京市延庆区商务局党组书记、局长张文静。中国商报记者彭婷婷/摄 12月18日，在第十二届中国商业创新大会上，北京市延庆区商务局党组书记、局长张文静接受了中国商报记者的专访。在采访中，她详细阐述了延庆区在释 放消费活力、推动商业创新方面的思考与实践。 4000万元真金白银力推"五业融合" "我们坚持主动创新，多措并举释放区域消费活力。首要举措是创新政策供给。"张文静开门见山。今年以来，延庆区商务局率先发布文旅体商农融合发展促 消费政策，计划两年统筹财政资金4000万元，围绕新活动、新赛事、新场景、新业态、新产品等12个方向精准施策。 这一政策已迅速落地见效。截至目前，已有15家企业获得首批政策奖励581万元，直接带动消费近2.5亿元。政策的"杠杆效应"初步显现。 延庆区发布文旅体商农融合发展促消费政策，统筹财政资金4000万元，围绕12个方向精准施策。 张文静强调，融合发展并非简单叠加，而是通过顶层政策设计提供"燃料"，引导文 ...

Core Insights - The article highlights the innovative retail strategies of Hao Xiang Lai, a brand under Wancheng Group, which has successfully opened flagship stores in Hebei and Inner Mongolia, attracting significant consumer interest and foot traffic [2][4] Business Model and Strategy - Hao Xiang Lai has developed a unique positioning as a "snack paradise at your doorstep," creating immersive shopping experiences in its stores, which span over 400 square meters [4] - The brand has launched two proprietary product lines, "Super Value" and "Selected," focusing on differentiated and competitive product development to convey the message of "safe, affordable, and delicious" [6] - The introduction of essential daily goods alongside snacks aims to meet consumer needs while providing high value for money, enhancing the shopping experience [6] Consumer Engagement and Experience - The company employs a strategy of "category expansion, scene reconstruction, and experience upgrade," emphasizing atmosphere and consumer interaction rather than just product display [7] - A robust membership system has been established, leveraging digital marketing to create a large and active member ecosystem, enhancing user experience and loyalty [7][9] Community and Social Responsibility - The "Points Charity Program" allows consumers to convert their spending into charitable contributions, fostering a cycle of consumption and social good [9][11] - This initiative not only connects the brand with its consumers but also promotes a sense of community and social responsibility [11] Future Outlook - The company plans to continue optimizing its product offerings and service quality, focusing on personalized and customized services to enhance consumer value [11] - The ongoing commitment to innovation and retail transformation is expected to inject vitality into the Chinese retail industry [11]

Core Insights - The article highlights the vibrant cultural and tourism development in Ju County, showcasing various events and attractions that enhance local economic growth and community engagement [1][2][3][4]. Group 1: Cultural Events and Attractions - The lighting show at the ancient city of Ju showcases a blend of traditional and modern elements, attracting significant tourist interest [1]. - Various performances, including cultural short plays and traditional dances, contribute to a lively atmosphere, enhancing the visitor experience [1]. - The Dragon Mountain Town features interactive activities for children, such as observing beehives, which adds to the family-friendly appeal of the area [2]. Group 2: Economic Impact - The influx of tourists, particularly from Anhui and Henan, has led to high occupancy rates in local hotels, indicating a strong demand for accommodation [2]. - The county has hosted over 20 high-quality sports events this year, drawing more than 60,000 participants, which boosts local tourism and consumption [3]. - The "Cool Summer" initiative promotes two-day travel packages that connect coastal and mountainous attractions, effectively increasing visitor stay duration and resource sharing [3]. Group 3: Innovative Marketing Strategies - Ju County leverages social media and short video platforms to promote its cultural heritage and local cuisine, enhancing visibility and attracting visitors [3]. - The county's marketing strategy includes targeted advertising to coastal tourists, promoting a seamless travel experience between different attractions [3][4]. Group 4: Overall Development - The integration of cultural and tourism sectors in Ju County is creating a dynamic environment that fosters economic growth and community vitality [4].