据天佑德酒2024年年报披露的简历信息，万国栋先生，中国国籍，无境外永久居留权，生于1971年9月，湖北广播电视大学机械制造工艺专业，高级营销 师、高级经济师。曾任广西天龙泉酒业有限公司总经理，劲牌有限公司外部酒业管理中心总经理，劲牌有限公司副总裁，青海华实科技投资管理集团总 裁；现任青海互助天佑德青稞酒股份有限公司董事、总经理；兼任西藏纳曲青稞酒业有限公司、青海互助青稞酒销售有限公司董事，互助传奇天佑德贸易 有限责任公司执行董事，西宁天佑德青稞酒销售有限公司、西安清融生物技术有限公司执行董事兼总经理。 资料显示，青海互助天佑德青稞酒股份有限公司主要从事青稞酒的研发、生产和销售，主营"天佑德、互助、永庆和、世义德"等多个品牌青稞酒，以 及"马克斯威"品牌葡萄酒。公司2011年12月22日在深交所上市，2022年1月27日证券简称更名为"天佑德酒"。 业绩方面，1月30日，公司发布的最新业绩预告显示，预计2025年实现净利润421.35万元~632.02万元，净利润同比下降85.00%~90.00%。 公司表示，2025年度，白酒行业步入深度调整周期，部分消费场景需求不足、恢复不及预期，消费需求承压。公司自有品 ...

Core Viewpoint - The article highlights the strategic transformation and growth of Tianyoude Liquor during China's 14th Five-Year Plan, emphasizing its proactive approach to adapt to industry changes and enhance brand value through innovation and market expansion [1][15]. Group 1: Industry Context - The liquor industry in China is undergoing a profound structural adjustment and a period of stock competition during the 14th Five-Year Plan [1]. - Tianyoude Liquor, rooted in the Qinghai-Tibet Plateau, is responding to these changes with forward-looking strategic layouts [1]. Group 2: Company Transformation - In 2022, the company rebranded from "Qingqing Barley Wine" to "Tianyoude Liquor," reflecting a five-year transformation from a regional player to a national brand [1][5]. - The company has expanded its product range from low-priced bare-bottle liquor to high-end products priced in the thousands [1]. Group 3: Raw Material and Supply Chain - Since its A-share listing in 2011, the company has established a unique "order agriculture + self-built base" model, creating 250,000 acres of barley planting bases [4]. - The company has purchased 347,800 tons of barley, with procurement exceeding 1 billion yuan, benefiting thousands of farming families [4]. Group 4: Brand and Product Development - The brand name change signifies a strategic upgrade aimed at breaking regional boundaries and enhancing national market presence [5]. - The "Guozhide Zhen Nianfen" series has become a key product for entering the high-end market, certified by the China Alcohol Industry Association [6]. Group 5: Market Strategy - The company targets the mid-range market with products priced between 150-200 yuan, while maintaining a stable base with classic products [7]. - New product innovations include lemon-flavored barley liquor and barley whiskey, expanding the product line and appealing to diverse consumer preferences [7]. Group 6: Research and Development - Cumulative R&D investment has exceeded 120 million yuan during the 14th Five-Year Plan, with a significant increase from 21.07 million yuan in 2021 to 37.77 million yuan in 2024 [8]. - The establishment of research platforms, including the China Barley Wine Research Institute, supports technological innovation [9]. Group 7: International Expansion - The company has successfully entered the U.S. market with its Tashi barley liquor and Tibetu barley whiskey, marking a significant milestone for Chinese barley liquor [10]. - The company has developed a complete operational system in North America to support its international strategy [10]. Group 8: Social Responsibility - The company has developed high-value products from barley waste, contributing to a circular economy and exploring green transformation paths [13]. - Through initiatives like the "Barley Education Assistance Program," the company has donated over 10 million yuan to support students from remote areas [14]. Group 9: Future Outlook - The company has achieved a 19.07% increase in revenue and a 79.23% increase in R&D investment, indicating strong growth and innovation [15]. - The implementation of the "Four Transformations" strategy is expected to open new growth avenues and enhance competitive barriers [16].